In response to a surge in demand for Diversity, Equity, and Inclusion (DEI) communications, Ruder Finn Asia (RFA) and Ruder Finn Interactive (RFI) are launching a pioneering DEI practice. This innovative service aims to fuel business expansion for organizations across the Asia-Pacific region.
The need for improved DEI strategies is urgent; a recent Korn Ferry survey reveals that despite 80% of APAC organizations enhancing their DEI efforts, almost half find meeting DEI consumer expectations a daunting challenge.
This innovative move by RFA and RFI aligns with the companies’ commitment to DEI and societal trends favoring inclusivity. Elan Shou, CEO of Ruder Finn Asia-Pacific, explains that the launch reflects the growing importance of DEI in both corporate and societal contexts.
Tapping into a global network of communications experts, the practice focuses on creating bespoke DEI strategies. They’ve successfully worked with a range of clients, including the Singapore Ministry of Manpower and the upcoming Gay Games in Hong Kong. Boasting a solid background in crisis consulting and training, Ruder Finn holds valuable connections with DEI leaders, senior communicators, and top-tier executives across Asia.
Shou believes that businesses striving for effective DEI strategies need to consider more than just cultural capital. “Brands are increasingly seen as the voices of their employees, and consumers prefer brands reflecting their values,” Shou said. “Understanding that DEI isn’t one-size-fits-all, our experienced team focuses on crafting personalized, sustainable strategies, simplifying this potentially complex journey for businesses.”
Ruder Finn Asia’s novel DEI practice is a game-changer for businesses in APAC. It’s about understanding unique organizational needs and creating strategies for lasting impact.
This article is based on an article originally published on marketing-interactive.com.
