CARMA’s Visionary Step Forward in Research and Measurement
Sabrina Azmi’s promotion to the position of Research Solutions Director for CARMA’s Asia-Pacific operations is a noteworthy achievement in the field of global media intelligence. The news was joyfully announced by CARMA. By satisfying the high-level expectations of public relations and communications professionals in the area, this strategic hire will further establish CARMA as a leader in the research and measurement sector.
The Journey of Sabrina Azmi: Leading with Expertise
Under the direct guidance of Andrew Nicholls, CARMA Asia’s Managing Director, Sabrina Azmi is set to embark on a mission to enrich the company’s client offerings and consulting prowess with her deep-seated expertise in research solutions. Azmi’s promotion is timely, aligning with a burgeoning demand across Asia for nuanced insights services. These services, essential for synthesizing data from varied sources like media, social networks, search engines, and public sentiment, empower PR & communications leaders to navigate decision-making landscapes with newfound assurance.
Adapting to the Evolving Landscape of Corporate Communications
The role of corporate communications and PR in Asia has witnessed a transformative shift, particularly in the wake of COVID. The strategic importance of these functions has intensified, with a noticeable uptick in requests for specialized measurement and evaluation services. Andrew Nicholls captures the essence of this evolution, stating, “Since COVID the demand on corporate communications and PR teams in Asia to play a strategic role in navigating various challenges has grown and clients are bringing more specialised requests for measurement and evaluation. Sabrina’s skills and experience are instrumental to our vision of becoming the leading provider of communications insights and research solutions in Asia,” underscoring the critical nature of Azmi’s expertise in CARMA’s ambitious vision.
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Insights from Sabrina Azmi: A Closer Look at Communication Challenges
Since joining CARMA Asia in 2019, Sabrina Azmi has played a pivotal role in steering the client services function across the Asia-Pacific. Her tenure has been characterized by a close engagement with the intricacies of communication measurement, offering her a unique perspective on the challenges faced by industry leaders. “Having worked closely with leaders in PR and communications, I have a deeper insight into the challenges they face when it comes to communication measurement. I look further to connect with brands and emphasise the importance of research in building sound communication strategies”, Azmi reflects, highlighting her forward-looking approach to her new role.
CARMA: Spearheading Global Media Intelligence
Boasting a formidable team of over 700 employees spread across five continents and 21 countries, CARMA stands at the forefront of media monitoring and analysis. The company’s innovative fusion of technology, expertise, and client-focused service delivers strategic insights that pave the way for smarter decision-making. With operational hubs in six key Asian markets, including Singapore, Malaysia, Hong Kong, Indonesia, Thailand, and The Philippines, CARMA tailors its services to meet a wide array of business needs, from brand reputation assessment to crisis management.
As CARMA continues to expand its influence and capabilities across the Asia-Pacific, Sabrina Azmi’s appointment as Research Solutions Director heralds a new era in the company’s journey towards becoming the undisputed leader in communications insights and research solutions.
