Lay’s Gourmet, a premium line of chips, has introduced a new marketing campaign to emphasize the exceptional flavor and refinement of its product offerings. The advertising campaign, designed by Leo Burnett, stars Saif Ali Khan, who has been reappointed as the brand ambassador for Lay’s Gourmet.
The promotional film features Khan strolling through an opulently adorned hallway to meet two journalists, Aditi and Anjali, who are prepared to interview him. As they discuss the possibility of the house containing more elaborate decorations and architecture, Anjali becomes curious about Khan’s personal taste preferences. At this point, Khan surprises them by presenting Lay’s Gourmet chips on the table. When Anjali refers to the items on the table as chips, Aditi clarifies that they are not merely chips, but rather, Lay’s Gourmet chips.
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Shailja Joshi, Director of Marketing for the Potato Chips Category at PepsiCo India, expressed excitement about welcoming Saif Ali Khan back to the Lay’s family, this time as the face of Lay’s Gourmet, their premium line of slow-cooked kettle chips. Joshi believes that Khan’s discerning taste and sophisticated lifestyle make him the ideal partner to represent the carefully crafted experience offered by Lay’s Gourmet. The new TV commercial effectively establishes this connection by providing a glimpse into the refined tastes and preferences that define Khan as a connoisseur of the finer things in life. Joshi is confident that fans of the brand will embrace Khan as the face of Lay’s Gourmet and continue to relish the rich taste and satisfying experience of these delightful chips.
Rajdeepak Das, CEO and Chief Creative Officer for South Asia at Leo Burnett, explained that while royalty is often associated with opulence and grandiosity, true royalty is actually defined by a focus on quality and perfection. This is precisely what sets Lay’s Gourmet apart from other chips on the market. Made from high-quality ingredients, each chip is a testament to the pursuit of the finest flavor and overall experience. Saif Ali Khan, known as the Nawab of Pataudi, embodies the spirit of quality and sophistication, making him the perfect choice to represent the Lay’s Gourmet experience.
In summary, Lay’s Gourmet has unveiled a new advertising campaign to accentuate the exceptional taste and elegance of its premium chips. The campaign, created by Leo Burnett, stars Saif Ali Khan as the brand ambassador for Lay’s Gourmet. The film highlights Khan’s appreciation for quality and sophistication, aligning it with the carefully crafted experience provided by Lay’s Gourmet chips. The campaign aims to resonate with fans of the brand and entice them to indulge in the rich flavors and satisfying experience of Lay’s Gourmet chips.
