Samsonite, a global leader in travel solutions, has launched an extension of its ‘Tested Like Samsonite’ campaign, marking over a century of adapting to the evolving needs of travelers. This campaign is a testament to the brand’s resilience and reliability in the travel industry.
Celebrating Strength and Valor
The ‘Tested Like Samsonite’ campaign is a tribute to individuals who exhibit immense strength and valor in the face of life’s challenges. It draws a parallel between these qualities and the rigorous testing that each Samsonite product undergoes, ensuring the highest standards of strength and durability.
A Commitment to Quality and Durability
Anushree Tainwala, Executive Director – Marketing at Samsonite, comments, “Our products are more than luggage; they represent our dedication to quality and durability. ‘Tested Like Samsonite’ celebrates this commitment, and this time, we’re pushing boundaries with a lineup of celebrities to test our diverse range of products.”
Influential Personalities Test Samsonite’s Mettle
In a strategic move, Samsonite has collaborated with six influential personalities, embodying the brand’s core values of resilience and endurance. These celebrities will put various Samsonite products through extraordinary tests, narrating a story of strength and tolerance in a captivating 6-part video series.
Karun Chandhok Tests the Liteshock Series
The first video features Indian Formula 1 driver Karun Chandhok, who puts the Liteshock luggage trolley through a rigorous tumble test. The ad draws a parallel between the demands of the racetrack and the durability of the Liteshock series, which emerges unscathed after 50 cycles of tumbles.
Milind Soman Embarks on a 32-KM Journey with EVOA
The next video stars Milind Soman, testing the endurance of the EVOA series. Symbolizing fitness and endurance, Soman takes the luggage on a 32-KM journey, mirroring the meticulous testing process each Samsonite product undergoes.
Sania Mirza, Garima Arora, Vidyut Jammwal, and Ghazal Alagh to Showcase Durability
Future commercials will feature tennis icon Sania Mirza, Michelin-starred Chef Garima Arora, action star Vidyut Jammwal, and entrepreneur Ghazal Alagh. They will demonstrate the resilience of Samsonite’s Proxis and Cubelite series in various challenging scenarios.
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A Multifaceted Marketing Strategy
The campaign will be brought to life across digital, outdoor, and social media platforms. The stories and videos featuring these influential icons will resonate across the digital landscape, reinforcing Samsonite’s message of durability and reliability.
Samsonite’s Innovative Approach to Marketing
Samsonite’s ‘Tested Like Samsonite’ campaign goes beyond traditional marketing, intertwining product quality with compelling storytelling and celebrity influence. This innovative approach not only highlights the brand’s commitment to durability but also connects with consumers on a deeper, more relatable level.
