In a significant leap forward for mobile technology, Samsung has unveiled its Galaxy S24 Series, marking the dawn of a new era in communication, creativity, and collaboration powered by mobile AI. In partnership with BBH Singapore, Samsung has launched a compelling campaign to showcase the innovative capabilities of the Galaxy S24 Series, led by the pioneering Galaxy AI.
The campaign kicked off with a teaser film titled “Galaxy AI is coming,” celebrating Samsung’s legacy of breaking technological boundaries—from the introduction of TV phones in 1999 to the launch of foldable phones two decades later. This historical journey sets the stage for the Galaxy S24 Series, which promises to redefine the mobile experience.
A standout feature of the Galaxy S24 Series is ‘Circle to Search,’ developed in collaboration with Google. This feature allows users to intuitively search for information on their phones with a simple gesture, seamlessly integrating search functionality without the need to switch between apps. This innovation is part of Samsung’s broader effort to make everyday experiences more epic, as highlighted by Sonia Chang, VP at Samsung Electronics. Chang emphasizes that the Galaxy S24 Series is not just about technological advancement but about enhancing daily life with awe-inspiring creativity and barrier-free communication.
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The launch is supported by a series of seven films, each spotlighting the revolutionary features of the Galaxy S24 Series. These films are the result of collaborations with numerous production houses, including Academy Films UK and The Mill LA, showcasing the global effort behind this campaign.
Sascha Kuntze, chief creative officer at BBH Singapore, expressed pride in partnering with Samsung Electronics for this global campaign. Kuntze’s statement underscores the significance of this launch not only for mobile technology but also for advertising innovation originating from Singapore. The campaign reflects Singapore’s unique blend of talent, diversity, cultural sensibility, and innovation drive, challenging the status quo and setting new standards for the industry.
As Samsung continues to push the boundaries of what’s possible in mobile technology, the Galaxy S24 Series stands as a testament to the company’s commitment to innovation, creativity, and user empowerment. With the Galaxy AI leading the charge, Samsung is not just launching a new product; it’s ushering in a new era of mobile experience.
