Samsung Elevates Mobile Experience with Galaxy S24 Series Launch
The groundbreaking Galaxy S24 Series is the result of a collaboration between BBH Singapore and Samsung Electronics. This series presents a vision of a future when technology becomes an integral part of our daily lives, all because of the groundbreaking Galaxy AI. The Galaxy S24 Series revolutionises the way we use our devices by bringing an unprecedented level of simplicity and intuitiveness to every interaction, from creative pursuits to everyday tasks.
Embarking on a New Era with Galaxy AI
The unveiling begins with an evocative teaser, “Galaxy AI is coming,” which pays homage to Samsung’s legacy of innovation—from the introduction of TV phones at the dawn of the millennium to the advent of foldable phones two decades later. This journey sets the stage for the Galaxy S24 Series, symbolizing a significant leap into a new era dominated by mobile AI.
Spotlight on Revolutionary Features
At the heart of the campaign is the Galaxy S24 Ultra’s Official Film, showcasing the Circle to Search feature, a collaborative effort with Google. This is just the tip of the iceberg, as Samsung rolls out a series of seven films, each dedicated to unveiling the Galaxy S24’s cutting-edge features.
The films range from touching moments, like a family’s playful attempt to let grandpa win at Janggi, facilitated by instant message translation, to lighthearted scenes of a man humorously caught in a slow-motion water balloon ambush. These narratives beautifully illustrate the transformative impact of Galaxy AI on our daily lives.
Samsung’s Visionary Leap
“Samsung is ushering in a new era of mobile AI with the release of the Galaxy S24 Series, which makes everyday experiences more epic. From awe-inspiring creativity to barrier-free communication, what better way to showcase the different ways Galaxy AI ignites new possibilities than with the launch of a multi-faceted global campaign,” Sonia Chang, VP at Samsung Electronics, shares her vision.
BBH Singapore’s Creative Pride
Reflecting on the collaboration, Sascha Kuntze, Chief Creative Officer at BBH Singapore, shares his pride, “Partnering with Samsung Electronics to launch a global campaign at this scale makes us very proud. This campaign ushers in a new era of mobile, but also a new era of advertising from this region, proving that world-class work can originate here in Singapore. Singapore’s talents, its diversity, cultural sensibility, and its drive for innovation is a unique advantage when it comes to launching products that debunk the status quo.”
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Redefining Search with Circle to Search
The campaign’s next chapter focuses on the Circle to Search feature, developed with Google. This flagship feature is set to redefine the way we search on our phones, allowing for intuitive searches with a simple gesture, seamlessly integrating into our daily routines.
The Global Campaign Continues
As Samsung’s global Galaxy S24 campaign unfolds across social media, digital platforms, outdoor spaces, and television, it promises to captivate a worldwide audience with its innovative features and transformative approach to technology.
The Galaxy S24 Series, through its feature films like Chat Assist, Instant Slow-Mo, Circle to Search, and Transcript Assist, represents not just a new product launch but a bold declaration of the future of mobile technology, where Galaxy AI leads the charge in making every day more epic.
