Schweppes Launches ‘A Sip for your Senses’ – A New Era of Sensory Engagement
Asahi Beverages has reimagined the classic charm of Schweppes, propelling it into a new era with the launch of its innovative brand platform, ‘A Sip for your Senses’. Crafted by Clemenger BBDO, this initiative marks a significant shift in Schweppes’ brand strategy, aiming to captivate a new generation with the enchantment of Schweppervescence.
The Magic of Bubbles: Awakening the Senses
The campaign, inspired by the millions of effervescent bubbles in every Schweppes bottle, seeks to awaken the senses even before the first sip. Lauren Fildes, General Manager of Marketing at Asahi Lifestyle Beverages, elucidates, “Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications. So, we set out to create a campaign that’s as much of a sensory experience as our product.” This approach ensures that each campaign touchpoint, from film to audio ads and street posters, ignites the senses, embodying the iconic Schweppervescence.
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A Tribute to Innovation and Sensory Wonder
Ant Phillips, Group Creative Director at Clemenger BBDO, highlights the historical significance of Jacob Schweppe’s pioneering work in carbonation. “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water. In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”
Colorful Identity, Expansive Reach
The campaign introduces Schweppes’ new colorful master brand visual identity, set to adorn all product lines from November 2023. This vibrant rebranding effort underscores Schweppes’ commitment to innovation and sensory appeal.
An Extensive, Multi-Platform Campaign
The brand’s extensive campaign, which debuted on 11 November, will continue through 2024. It spans across various mediums, including TV, VOD, OOH, Spotify, and in-store promotions, offering a comprehensive sensory experience to audiences across Australia.
Experience the Sensory Journey
To experience this unique campaign, viewers are encouraged to visit Schweppes’ Vimeo Page.
Acknowledging the Creative Minds
The campaign’s success is attributed to the collaborative efforts of teams from Asahi Lifestyle Beverages and Clemenger BBDO, along with CADRE Pictures Animation, Bang Bang Studios, PHD MEDIA, and 1HOUSE. Their collective creativity and strategic planning have been instrumental in bringing this sensory adventure to life.
