In a significant leap for the beauty retail industry, Sephora Malaysia unveils its ambitious plan of launching mobile point-of-sale (mPOS) checkouts throughout its 17 stores across the country. This initiative amplifies the brand’s unwavering focus on delivering unparalleled shopping experiences for its patrons. Leading this transformative journey, Sephora’s flagship store at KLCC emerges as the primary location leveraging the mPOS system. Powering these checkouts are the state-of-the-art AMS1 terminals, a creation of the globally renowned financial technology platform, Adyen. With this integration, Sephora promises a more agile, tailored, and smooth shopping voyage for its customers.
Enhancing Physical Shopping with Digital Insights
Drawing inspiration from evolving online consumer habits, the mPOS deployment at Sephora KLCC signifies the brand’s broader vision of incorporating digital nuances to enrich in-store experiences. Thanks to the portable AMS1 terminals operated by Sephora’s dedicated beauty advisors, customers can now wrap up their transactions wherever they are in the store, waving goodbye to long, tedious checkout lines.
Adyen’s meticulously crafted AMS1 is a comprehensive handheld solution designed for enterprise-grade requirements. With the robust Android OS at its heart, it boasts a resilient battery to ensure uninterrupted operations throughout the day. Beyond mere payment processing, these devices empower beauty consultants to immediately review inventories and product availability, furnishing customers with real-time product suggestions and ensuring a captivating in-store journey.
Strategic Synergy: Sephora & Adyen
The roots of collaboration between Sephora and Adyen trace back to 2017, commencing with online payment solutions. Today, this partnership has blossomed to integrate both online and in-store payments. Such consolidation offers Sephora a holistic view of its transactions across all platforms, shedding light on the intricate buying patterns of its diverse clientele. By tapping into these invaluable insights via Adyen’s unified platform, Sephora has strategically launched marketing campaigns, product assortments, and loyalty schemes that deeply resonate with its target demographics.
Reflecting on this pioneering collaboration, Soon Yean Lee, Country Manager, Malaysia, Adyen commented, “Adyen’s mission is to bridge the technological gap retailers face in creating consumer-centric experiences. Our mPOS system was carefully designed to enable customisation and seamlessly integrate with businesses’ existing operations. With Sephora, we are thrilled to be a part of reshaping the beauty retail landscape to redefine efficiency and personalisation for consumers.”
On the same lines, Valerie Foong Country General Manager of Sephora Malaysia, echoed the enthusiasm, “We’re embracing the future with a commitment to innovation and customer-centricity. The reopening of the Sephora KLCC store embodies our promise to the beauty community in Malaysia, promising to deliver exceptional beauty experiences that resonate with the ever-evolving needs of our customers and to strengthen Sephora’s position as the world’s leading beauty retailer.”
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Adyen’s 2023 Retail Insights
The paradigm shift towards experiential shopping is further illuminated in the latest Adyen Malaysia Retail Report 2023. The study revealed that a significant 68% of Malaysian businesses surveyed acknowledge the impact of offering rich in-store experiences, turning casual browsing into genuine purchases. From the customer’s vantage point, 52% appreciate the swift shopping facilitated by in-store digital tools, and 44% believe that such technologies enhance the overall shopping fun quotient.
