Embrace the heat of summer with the sizzling deals in the online fashion world, as AJIO’s monumental Big Bold Sale makes a stunning comeback. This grand sale event is accompanied by the launch of their snazzy TV advertisements showcasing Bollywood diva Shraddha Kapoor, who embarks on an adventurous mission this time.
Assisted by co-star Rana Daggubati, Shraddha creatively eludes her followers, adopting stylish camouflages from global leading brands, all delivered by AJIO. Her thrilling escapes and close shaves in an adrenaline-fueled film underline AJIO’s splendid collection for the season.
AJIO, India’s premier fashion hub, hosts its largest edition of the Big Bold Sale, introducing 5000+ brands and over 1.3 million meticulously curated fashion styles at discounts of 50-90%. Shoppers can anticipate a matchless shopping extravaganza packed with exceptional deals.
“As part of the AJIO Big Bold Sale, we aim to provide our customers with the most audacious deals on top-tier brands. This campaign featuring Shraddha Kapoor and Rana Daggubati embodies the grandeur of this sale event,” shares Vineeth Nair, CEO, AJIO. “For this sale, we are amplifying our strategies on both traditional and digital platforms, so stay tuned.”
To generate buzz and admiration for the fashion pieces on sale, AJIO partnered with Phantom Ideas, a Bangalore-based advertising firm, for a glitzy, action-packed film. The objective was to create a striking impact amidst a bustling sale season, and it is undoubtedly grabbing attention. The commercial excellently features the eye-popping fashion that will be up for grabs during the sale, with Shraddha and Rana looking breathtakingly fabulous.
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“When the best brands are available at such astonishing discounts, you’re bound to explore various styles,” states Robbie Anthoney, Founder and Chief Creative Officer, Phantom Ideas. “The diverse styles and international brands that AJIO brings to the table deserved a film that exudes style immediately, and the classic spy narrative was the perfect platform to achieve this.”
This comprehensive campaign will be aired all over India across multiple platforms, including TV, OTTs, social media, digital, print, and radio. The news is based on Adgully’s report
