Germany’s automation powerhouse, Siemens, has announced plans to expand its industrial automation division across Singapore and other parts of Asia, fuelled by the growing regional demand for automation technology. This news was initially confirmed earlier in the week, with more details about the Asian expansion plans set to be unveiled on Thursday.
Siemens aims to construct a state-of-the-art Digital Industries (DI) factory in Singapore, as part of its global diversification and resilience strategy, according to a company spokesperson. The expansion is projected to cost a low three-digit million-euro sum, as reported by Wirtschaftswoche, the German magazine that first broke the news.
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Originally, Siemens’ CEO Roland Busch had chosen China as the expansion site for an internal project dubbed ‘Marco Polo’. This venture aimed to double the DI division’s sales by 2025. However, due to rising geopolitical tensions, the plan was redirected, and Singapore was selected as the new expansion destination.
Most recently, Siemens secured a contract with Singapore’s Land Transport Authority (LTA) for its Communications-based Train Control (CBTC) signaling system and platform screen doors (PSD) for the Cross Island Line (CRL), worth around €310 million.
Michael Peter, CEO of Siemens Mobility, shared that this signaling project is a significant milestone towards their long-term objective of creating a sustainable impact on the mobility landscape in Asia. “We will continue to enhance our core competencies in the region by investing in localization strategies and nurturing local talent,” he added.
Siemens first entered the Southeast Asian digital space in 2017 with the launch of its fully integrated digitalization hub. The company aimed to bring IoT expertise and innovation to the region by working with customers and partners to develop digital applications and create digital ecosystems.
This news is based on information from Marketing Interactive.
