In a dynamic shift that adds a touch of Bollywood flair, ITC Vivel announces the celebrated actress, Sonam Kapoor, as its newest brand ambassador. This collaboration is promising not only for the brand but also offers a fresh perspective on the skincare and beauty landscape in the Asia Pacific region.
A Glimpse of Aloe Vera in the Spotlight
Taking center stage in the latest television commercial (TVC) conceptualized by Brand David, the setting breathes freshness. It beautifully captures the serene essence of Aloe Vera, championing its nurturing and gentle properties. Sonam Kapoor, with her grace and charm, accentuates the soothing features of Vivel Aloe Vera Soap, weaving a narrative of gentle care for the skin.
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Executives Express Enthusiasm
Sameer Satpathy, the Chief Executive of Personal Care Products Business Division at ITC Limited, shared his excitement about the partnership. “Having Sonam Kapoor as Vivel’s brand ambassador infuses a renewed vitality into our brand,” he remarked. “Her delightful personality mirrors the brand’s commitment to nourishing and rejuvenating the skin.”
Sonam Kapoor on Joining Hands with ITC Vivel
Delighted about this new venture, Sonam Kapoor emphasized her alignment with Vivel’s core values. “Representing Vivel feels right,” she shared. “The brand’s philosophy resonates with my personal beliefs. True comfort in one’s skin arises from genuine care, and nature’s abundance is the ultimate treasure to maintain skin’s radiance and softness.”
Looking Ahead: Implications for the Asia Pacific Market
With Bollywood’s global appeal, especially in the Asia Pacific region, this association holds potential for significant market shifts. As consumers continuously seek authentic endorsements, Sonam Kapoor’s trust in Vivel’s product might be the rejuvenating touch that the brand was looking for. As the story unfolds, the Asia Pacific consumers are all set to be treated with an amalgamation of entertainment, care, and trust.
