In a spirited collaboration to bolster LGBTQ+ visibility, candy giant SKITTLES has joined hands with renowned audio storytelling platform, Audible, and GLAAD. Their shared mission? To bring the LGBTQ+ narratives closer to the public during Pride 2023.
In addition to Audible, this venture also ropes in actor and comedian Cameron Esposito, who will curate Pride-special episodes of her popular QUEERY podcast. These episodes will spotlight the unique journeys of the five artists who have created the vibrant designs for the 2023 SKITTLES Pride packs.
According to Gabrielle Wesley, the CMO at Mars Wrigley North America, this partnership represents SKITTLES’ commitment to uplift and amplify the LGBTQ+ community. Earlier in May, SKITTLES had unveiled five distinct, colorful Pride packs crafted by artists from the LGBTQ+ community itself.
Also Read: Pride Campaigns 2023: The Cherished, the Controversial, and the Cringe-worthy
Melissa Harris, GLAAD’s vice president of strategic partnerships, lauded SKITTLES’ initiative to showcase LGBTQ+ stories, calling it a potent means of advancing diversity, inclusion, and acceptance. As Pride month commences, an increasing number of brands are proudly voicing their support for the LGBTQ+ community.
Adidas, for instance, has launched a new collaboration with queer South African designer Rich Mnisi for Pride 2023, celebrating freedom of expression in sports and culture. Calvin Klein, too, has released a campaign video for its 2023 “This Is Love” apparel collection, featuring queer actors and stunning monochromatic visuals.
This news is based on marketing-interactive website.
