Snapdeal, a renowned e-commerce marketplace in India, has started utilizing the Open Network for Digital Commerce (ONDC) to process orders. This move has helped it to improve its efficiency and stay competitive in the fiercely competitive Indian e-commerce sector. Recently, Snapdeal proclaimed its decision to partner with ONDC. This partnership would give buyers seamless access to the vast variety of items provided by Snapdeal. ONDC is already experiencing orders from cities such as Ajmer, Gurdaspur, Aligarh, Indore, Kakinada & Amravati. The purchases range from home & kitchen products such as bedsheets, towels, utensils, storage and serving sets to kitchen tools.
According to Himanshu Chakrawarti, CEO of Snapdeal, the most effective approach to extract the digital dividends in India is by boosting existing MSMEs and retail players to take full advantage of the online opportunity.Snapdeal & ONDC share a common goal of creating a digital marketplace that is accessible to all in India. By expanding e-commerce beyond just brands & urban populations, they create greater opportunities and an inclusive environment for people across the country. Snapdeal offers a wide selection of cost-effective products in the sub-INR 1000 price range. The platform is designed to meet users’ functional needs and provide good quality goods at a reasonable cost.
ONDC users can now get their hands on an extensive range of items available on Snapdeal, such as kitchen equipment, apparel, & beauty and health care products. Snapdeal’s collaboration with ONDC puts a special emphasis on helping Bharat’s SMEs, sellers and upcoming brands grow their business by getting access to customers from across India. This partnership is the perfect platform for success.
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T. Koshy, CEO of ONDC expressed his delight in having Snapdeal join the ONDC network, highlighting that it reflects their commitment to providing equal opportunities to all businesses regardless of size. By joining forces with ONDC, Snapdeal is providing a unique opportunity for small-scale & medium enterprises, retailers, and budding brands to gain access to a larger customer base from all over India and accelerate their business growth.
In summary, Snapdeal’s partnership with ONDC will help to expand the e-commerce market in India and create an inclusive ecosystem where small and medium enterprises can grow their businesses. This move is in line with Snapdeal’s focus on serving India’s mass market by providing good-quality, value-priced products. The collaboration with ONDC will enable Snapdeal to reach a wider customer base across India and help small and medium enterprises tap into the online opportunity.
