As the popularity of kabaddi continues to grow in India, Sportzcraazy‘s recent acquisition of Kabaddi Adda is set to revolutionise the Indian Kabaddi Sports Tech Industry.
As a prominent online business and marketing media platform in Southeast Asia, Marketing In Asia (M.I.A) personally gathered responses from Sportzcraazy, a company focused on creating digital sports communities, regarding its acquisition of Kabaddi Adda, an online platform dedicated to Kabaddi enthusiasts. The acquisition marks a significant step towards revolutionising the Kabaddi sports tech industry in India.
Strengthening Tech-Driven talent search and reward system
The acquisition of Kabaddi Adda will focus on strengthening the efforts to build Kabaddi’s talent search exercises through a data-centric approach. This will be a key driver in building a tech-driven talent search and reward system. With access to data from 150 tournaments and 5000 players over the last 10 years, Sportzcraazy can break down performance data about players from year to year. This unique opportunity helps coaches, newsrooms, and leagues while bidding for players, as they can understand when the players’ performance peaked and declined.
Promoting Grassroots Engagement
The goal of Sportzcraazy is to find and encourage young talent to join the national league. The under-21 Kabaddi league will be the main focus. This league will concentrate on regional and state-level competitions to identify grassroots talent. This initiative will provide a platform for young players to showcase their skills and create opportunities for them to progress in the sport.
Expanding Reach and Coverage of the Sport
Sportzcraazy wants to promote Kabaddi and give players more chances by reaching out to more than five million Indian fans every month. With a wider reach, the community will be able to find out about Kabaddi tournaments and use services to connect venues, coaches, referees, and other important people in the ecosystem. As Sportzcraazy’s digital community was second only to Kabaddi Adda’s, the coming together of both of these communities will strengthen its hold among the Kabaddi universe and expand its coverage of the sport.
Sportzcraazy wants to put on Kabaddi leagues and big tournaments all over the country to give local and regional players more chances to play. Sportzcrazy is in a good position to reach this goal and strengthen the Kabaddi ecosystem with the help of Kabaddi Adda.
Monetising and optimising digital assets
Sportzcraazy helps sports content creators monetise and optimise their digital assets. A large number of independent content producers contribute to Sportzcraazy and Kabaddi Adda, and both platforms will continue to encourage them to contribute to the platform.
Kabaddi Adda’s Experience on Shark Tank
Kabaddi Adda’s experience on Shark Tank not only helped give the platform the exposure it required at the time but also secured the funding it needed. The exposure has helped to strengthen the brand and attract more users to the platform. Moreover, Kabaddi Adda, a valued company worth Rs 13.33 crore, provides in-depth coverage of kabaddi and is expected to benefit from Sportzcraazy’s reach and expertise.
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Sportzcraazy’s acquisition of Kabaddi Adda has opened new doors for the Indian Kabaddi Sports Tech Industry, promoting grassroots engagement, and expanding coverage of the sport. With its tech-driven talent search and reward system, Sportzcraazy aims to create opportunities for young talent and attract more players to the sport.
