TrueMoney Malaysia, a prominent name in the financial technology industry, recently announced a key appointment to their executive team. Former Head of Merchant Sales at Hong Leong Bank, Kein Ai Ng, will take on the mantle of Head of Marketing and Partnership for TrueMoney Malaysia, effective immediately. Kein Ai Ng brings a wealth of experience and proven strategic insight to her new role, setting the stage for an exciting era of expansion for TrueMoney in Malaysia.
Kein Ai Ng has built a stellar career in the financial industry. At Hong Leong Bank, she had managed a staggering portfolio of US$4.469 billion, equivalent to RM20 billion. Her responsibilities included driving the adoption of cashless solutions among Malaysian businesses. Notably, she has led the acquisition of most car park operators in Malaysia, compelling them to onboard the bank’s cashless solutions, an initiative that significantly contributed to the bank’s growth and dominance in the cashless payment sector.
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Stepping into her new role at TrueMoney Malaysia, Kein Ai Ng will channel her vast knowledge and experience into expanding TrueMoney’s market reach. A critical aspect of her role will involve strategic investments in developing additional acceptance points. This will be achieved through increased marketing efforts, forging strategic partnerships, and creating opportunities for mutually beneficial collaborations. These strategies are aimed at enhancing TrueMoney’s overall market presence and making it a go-to platform for customers seeking convenient digital payment solutions.
TrueMoney, founded in 2003, operates in six countries and boasts a large agent network with over 88,000 agents for domestic and international money transfers. The company’s reach extends to more than 50 million people across the South East Asia region who have utilised TrueMoney’s e-wallet app as of 2022.
Kein Ai Ng’s appointment is expected to play a significant role in TrueMoney Malaysia’s vision of pioneering innovative digital payment solutions. Her leadership, coupled with the company’s already impressive reach, could make TrueMoney a tour de force in Malaysia’s fintech landscape. With such an experienced leader at the helm, TrueMoney Malaysia is poised to influence and shape the future of digital payments in the country and beyond.
