Customers can now use the e-commerce solution to click and collect. A hybrid e-commerce model where their purchases can be delivered through home delivery or they can self pick-up at their preferred BATA store. Additionally, it offers easy returns for in-store drop-off and allows size exchange at the stores within 30 days of the purchase date (whereas returns and exchanges for store purchase are within 14 days). The platform is fully automated with shipping notifications, delivery announcements, and ready-to-collect emails.
Aside from that, BATA will have an “endless aisle” starting December 2021 where it offers search capability and filtered results of real-time stock levels at all retail stores. “Endless aisle” enables customers in the store to virtually browse or order a wide range of products that are either out-of-stock or not sold in-store and have them shipped to the store of their choice or their home the next very day. This technology equips sales advisors with better visibility to deal with customer inquiries and improves the in-store experience.
“BATA’s new website offers a brand new seamless shopping experience from beginning to end. We want to continue to serve and give our customers the best service and make it a convenient and safer way to shop. We’ve seen changes in customer shopping behaviour since the start of the pandemic and these new features from BATA’s upgraded website will cater perfectly to our customers’ needs. Malaysia has witnessed a growth of hybrid shoppers especially for footwear and BATA strives to make the customers’ journey easy and enjoyable when they shop for our comfortable and affordable styles. Expect to see new arrivals on a regular basis from our wide selection (1000+products) we have online,” says Vaibhav Manrao, Country Manager of BATA Malaysia.
The enhanced customer-centric commerce experience keeps pace with transformations in the world of retail. The result is an advanced trading platform with the scalability and flexibility to future-proof Bata’s digital channels on a global scale.
In conjunction with the new web launch, BATA is offering exclusive online offers:
- 30% OFF storewide + FREE shipping (Validity: 20-23 October 2021)
- Get 50% OFF when you purchase 3 pairs of shoes (Validity: 24-30 October 2021)
Below are some of the new and improved features on www.bata.com.my:
CLICK & COLLECT: Order online and purchases are delivered through home delivery OR store pick-up at your preferred BATA store
EASY RETURNS: For Click & Collect, returns and size exchange can be made in-stores within 30 days of the purchase date
WIDE SELECTION: New Stocks, New Arrivals (1,300 products during launch)
ENDLESS AISLE: Customers in stores can virtually browse or order products that are out of stock or not sold-in-store and have them shipped to the store or their home the next day (*Activation in December 2021)
ORDER NOTIFICATION: The platform is fully automated with shipping notifications, delivery announcements, and ready-to-collect emails.
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Bata Malaysia is available at BATA stores, BATA website, Shopee (Bata Official Store), Lazada (Bata Flagship Store) and ChatShop.
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