Dentsu, a global leader in advertising and marketing services, has announced a significant addition to its leadership team in South Asia. Sujit Vaidya steps into the role of Chief Financial Officer (CFO) for South Asia, effective December 1, 2023. This strategic appointment marks a pivotal moment for Dentsu as it navigates an evolving business landscape.
Strategic Financial Leadership for an Ambitious Future
In his new role, Vaidya will be instrumental in partnering with business teams across South Asia. His mandate includes orchestrating the financial strategy and steering the finance function to align with Dentsu’s ambitious growth plans. Vaidya’s expertise is expected to be crucial in shaping the financial narrative of Dentsu’s evolving business model.
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Aligning Vision with Financial Excellence
Harsha Razdan, CEO of Dentsu South Asia, commented on the appointment, noting Vaidya’s alignment with the company’s vision for financial excellence and strategic foresight. “Sujit’s strategic acumen and financial leadership will be key in achieving our goal of generating 50% of revenue from Customer Experience (CX) by 2026,” Razdan stated. This goal underlines Dentsu’s commitment to innovation and growth in the rapidly changing digital landscape.
A Mandate Beyond Finance
Vaidya, speaking about his new role, expressed his enthusiasm and vision for Dentsu. “My role extends beyond managing finances to creating strategies for investing in and shaping the future,” he said. He emphasized Dentsu’s focus on delivering outcomes and solutions, not just services, highlighting the company’s potential to shape the future of the industry.
A Wealth of Experience
Bringing over 30 years of experience as a certified chartered accountant, Vaidya’s career is marked by significant achievements and leadership roles. Prior to joining Dentsu, he served as CFO for Mahindra Holidays & Resorts India and Disney in India. His rich career includes key positions at renowned organizations such as P&G, BCG, and BP, where he played a vital role in financial success and strategic direction.
