In a strategic maneuver designed to fast-track its business growth, Sushi Sushi, the renowned fast-casual dining brand, has appointed Untangld as its new strategic partner. This collaboration heralds the inception of an extensive customer research and strategy initiative, aimed at crafting a new growth and brand strategy for Sushi Sushi.
Untangld, celebrated for its data-driven and customer-centric methodologies, will leverage its expertise to gather pivotal insights that will shape Sushi Sushi’s future trajectory. This partnership is set to catalyze Sushi Sushi’s rapid expansion by deploying innovative strategies to bolster the brand’s appeal and market presence.
Danish Chan, Co-founder of Untangld, expressed his enthusiasm, stating: “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession with delivering exceptional results and fostering long-term success for our clients.”
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Stephen Anders, CEO of Sushi Sushi, echoed this excitement: “Sushi Sushi is at a pivotal moment in its 26-year journey and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion and we have great confidence from the work we’ve seen so far.”
This strategic engagement signifies a forward leap for Sushi Sushi as it strives to innovate and expand. With Untangld’s support, the brand is set to uncover valuable insights and strategies that will guide its development and secure its ongoing success in the market.
About Untangld
Untangld is an international strategy studio designed to be the perfect partner for the modern C-suite. The agency before the agency, it offers business leaders the integration of creativity, strategy, brand, insights, and experience to redefine the way businesses win. Founded in 2020, Untangld collaborates with clients globally and is the founding and strategic partner of By The Network. To learn more, visit Untangld.co.
About Sushi Sushi
Sushi Sushi is an Australian QSR success story and the country’s leading multi-format sushi retailer. Since 1998, Sushi Sushi has revolutionized the sushi experience, making it a fresh, accessible, and guilt-free option for Aussies on the go. Their commitment to innovation allows them to break away from traditional sushi constraints while honoring its roots with authentic Japanese ingredients and championing local fresh produce and flavors. With over 170 stores, including destination dining restaurants, sushi trains, and convenient grab-and-go stores, Sushi Sushi sets the standard for quality and creativity in the sushi market.
