In a groundbreaking partnership with branding partners Twist and Dash Digital, Employment Hero has unveiled the world’s first global employment superapp, Swag. As a natural progression in Employment Hero‘s journey, Swag is fashioned to simplify life for employers, employees, and jobseekers.
Nurturing Employers and Jobseekers
On one side, Swag caters to SMEs by providing a free jobs board, corporate-level perks and benefits program, and an app designed to keep candidates engaged and connected. On the other, it empowers jobseekers by negotiating up to 4.5% off essentials like groceries, fuel, and utilities, and offering consumers up to 20% cashback on their purchases.
Successful Launch Enters the App in Top Five Business Apps
Swag debuted in the top five business apps on the App Store, introducing four core features – Work, Career, Money, and Benefits – designed to provide a comprehensive employee experience that seamlessly integrates the recruitment journey, thereby making attracting, retaining and engaging talent easier for SMEs.
The Power Behind the Brand: Collaborative Innovation
Employment Hero’s collaboration with branding studio Twist and web development studio Dash Digital was instrumental in creating Swag, an innovative extension to its leading HR and payroll platform. The Swag brand, an acronym for ‘Stuff We All Get’, was designed to be a vibrant, unique presence within the HR industry, promising a bundle of perks and benefits that amplify the value of employment for all.
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A Word from the Experts
Johan Micheelsen, Head of Marketing for Swag at Employment Hero, extolled the brand, saying,. Swag was tailored to reduce these pain points and make this a more engaging, fun, and easy process to work through.” Alex Dalmau, Founder and Creative Director at Twist, praised Swag as a brand that breathes vibrancy, energy and a distinct consumer-first identity into everything it touches.” Similarly, Rogan Janson, Founding Partner and Creative Director at Dash Digital, admired the distinctive website design, saying, “It’s the perfect expression for a revolutionary product created to hero employees and jobseekers.”
Swag is now available for download from both the App Store and Google Play.
