IAS Introduces New Quality Attention TM Optimization and Social Attention Measurement
SINGAPORE – December 20, 2024 – Integral Ad Science (Nasdaq: IAS), a…
IAS Expands Its AI-Driven Total Media Quality Product On YouTube To Include Brand Safety And Suitability Measurement For Misinformation
Global Advertisers Can Now Access IAS’s Industry-Aligned Misinformation Reporting on YouTube Integral…
Yahoo Unveils Groundbreaking Identity Suite Testing in DSP for APAC Advertisers
In a significant move for the digital advertising landscape, Yahoo has announced…
“X” Unlikely to Win Back Advertisers Before the Holiday Season: What This Means for the Tech World
X Unlikely to Win Back Advertisers Before the Holiday Season: A Deep…
Empowering Global Marketing: LiveRamp and Pinterest Join Forces in APAC
In an enthusiastic move that promises to reshape the marketing landscape, LiveRamp, a…
New CEO Linda Yaccarino Unveils Revitalization Plans for Twitter
In an ambitious effort to reclaim the lost advertisers and rejuvenate the…
YouTube Korea Pioneers the First Official Shopping Channel: An E-commerce Revolution?
In a first-of-its-kind initiative, YouTube Korea is all set to launch its…
Spotify Reshapes Podcast Division: A Turning Point for Advertisers in the Maturing Podcast Industry
Spotify, the leading audio podcast platform, announced another round of layoffs affecting…
Google Ads Console Experiences Unplanned Downtime
The interface and advertising console of Google Ads is presently offline. It…
Alternatives to TikTok: How Businesses are Adapting to Bans
TikTok, a Chinese-owned social media platform, has rapidly gained popularity worldwide in…
Nielsen Releases APAC’s 20 Biggest Advertisers And Industry Spenders For The First Half Of 2022
Nielsen releases insights on the biggest 20 advertisers and industry spenders during…
Dable, a Leading Native Ad Patform, Sponsors the MDA Digital Wednesday
Dable, a leading global native ad platform, today announced its sponsorship of…
Dable Partners With IAS To Strengthen Brand Safety Capabilities For Marketers
Dable, a leading global native ad platform, today announced it has partnered…