Why Consumer Behavior is Important in Marketing
What is consumer behavior? Consumer behavior is the study of how people…
Increase engagements On Your Email Marketing Campaign Using These Five Easy Steps
When it comes to writing an email, there’s one thing that matters…
On The Trail: Personal Finance And Spending In APAC
Author, Samantha Gkonos The Asia-Pacific spending boom has taken hold in recent…
How To Market To Asian Consumers
The first rule of thumb when it comes to marketing products or…
Waze Is Having A Year Filled With #WazeWins
Waze is on the way to end 2018 with major milestones! It’s…
How To Build Trust In Selling Services
Once we broke that trust, it's not going to be easy for…
When Was The Last Time You Shopped At The Mall?
This is a test. On one hand, count the number of times…
One Common Brand Messaging Mistake (And How to Fix It)
One of the most critical elements, when you’re creating a brand, is…
3 Reasons Brands Need to Adopt Predictive Analytics
You need some tools or technology, which will present you the data…
How To Embrace Negative Feedback
Handle every feedback gracefully and make efforts to improve. It can help…
Harnessing Programmatic Solutions For A Better Music Streaming Experience
A mere buzzword five years ago, programmatic has grown to become a…
Spotify Streams Spike During Year End
Over 5 million minutes of holiday content streamed between October to December.…
Marketing Strategy: You are Doing Everything Right Except This One Thing
The marketing plan is just perfect. Your LinkedIn strategy is top-notch. Your…
Now on Android: New Ways to Explore with Google Maps
Last month, Google introduced new ways to experience your city with Google…
Google Maps: Keeping Malaysians On The Move With Motorcycle Mode
Google recently launched a brand new feature, ‘motorcycle mode’ to help Malaysian…