Why Consumer Behavior is Important in Marketing
What is consumer behavior? Consumer behavior is the study of how people…
Understanding Consumer Behaviour: The Key to Effective Marketing
The study of consumer buying behaviour involves analysing the steps that customers…
Only 30 Seconds To Impress — Meeting APAC Consumers’ Online Expectations
By Sisca Margaretta It comes as no surprise that consumers around the…
Customer Engagement: The Targeting Endgame
The terms of engagement have changed and thus the focus on content,…
6 Often Forgotten Reasons Why People Buy
Every entrepreneur I know is concerned with selling better. This is exactly…
Customer Contact Trends For The 2020s
Author, Dr Nicola Millard The future isn’t at all what we expected.…
Evolving Consumer Behaviours And Habits Driven By The Times
This pandemic has created a lot of unprecedented challenges, as well as…
