Content marketing in the travel sector offers tremendous opportunities to build trust, create eye-opening moments, and add unique value for all travel consumers.
We have to be prepared to embrace that change by adopting new technologies and tools for our business.
The appointment follows a competitive pitch also involving over a half dozen other top specialist and integrated media agencies operating in Malaysia.
Handle every feedback gracefully and make efforts to improve. It can help better your skills and make clients more confident about working with you.
Sometimes, people would buy things that they don’t even need and they are willing to pay a higher price, just because the salesperson provide them with the best service that they could ever get.
Marketing In Asia had the chance to interview Leona Chin, the Malaysian pro-motorsport athlete that’s widely known as the ‘Girl Drifter’. In this interview, she share’s with us her journey in becoming a professional racing driver.
Over 5 million minutes of holiday content streamed between October to December.
In the last 10 years or so, Malaysia has its unique moments among the 2,000 doodles created by Google. Come, let’s check them out.
Known as TVM, the movement was created by a group of 50 most influential people on LinkedIn Malaysia. Together, they are commanding at least 250,000 eyeballs each time their posts are on LinkedIn.
Biggest benefit of voice broadcasting is that you don’t need to spend a big amount from your pocket.
Content is always the main protagonist in a marketing campaign. Without effective content, marketing campaigns lose their sharpness and relevance.
Marketing In Asia asked Dr Sudeep Mohandas, CEO Of I First International on his expectations on marketing, and how traditional marketing is still relevant.
Making a living in the public relations and communications industry, horror movie lead characters take a step back following the sleepless nights caused by these occupational hazards of a pr nightmare.
The most important area that I came across to survive in entrepreneurship is actually the sales pitch.
Protecting personal data has been an important issue in the European Union (EU) for more than 20 years, and the recently ratified General Data Protection Regulation (GDPR) takes data protection to an entirely new level.
Now, here are the reasons why your personal brand is non-negotiable. I’ve compiled a few of them based on my own personal journey to where I am today.
This infographic will share 5 reasons why your business is losing customers.
The adjustments in daily routine during Ramadan as well as preparation for the revelry post-Ramadan bring about uplifts to Muslims’ purchase and consumption level.
Starting a career in UX writing is no rocket science – and in fact, requires you to come back to earth. The core principle of true, user-centred design where UX writing finds its roots is empathy.
Passionately committed to building a business that has a definitive impact on the automotive industry in the ASEAN region.
I must say that dealing with small businesses is tougher than large corporations. It’s not a walk in the park. Be prepared to walk away when the deal is becoming unfair to you.
According to Sarah May, every women have their own inner superpowers, strength & skills which she believe can help one another and give back to society with the encouragement of their fellow lady friends & community.
Marketing In Asia asked: Roberto Cumaraswamy, a Malaysian-based multi-generational marketer, about his 2018 marketing thoughts.