Talking Pod
Get To Know Dr Sudeep Mohandas, CEO Of I First International
Marketing In Asia asked Dr Sudeep Mohandas, CEO Of I First International on his expectations on marketing, and how traditional...
Marketing In Asia asked Dr Sudeep Mohandas, CEO Of I First International on his expectations on marketing, and how traditional...
Making a living in the public relations and communications industry, horror movie lead characters take a step back following the...
The most important area that I came across to survive in entrepreneurship is actually the sales pitch.
Protecting personal data has been an important issue in the European Union (EU) for more than 20 years, and the...
Now, here are the reasons why your personal brand is non-negotiable. I’ve compiled a few of them based on my...
This infographic will share 5 reasons why your business is losing customers.
The adjustments in daily routine during Ramadan as well as preparation for the revelry post-Ramadan bring about uplifts to Muslims’...
Starting a career in UX writing is no rocket science - and in fact, requires you to come back to...
Passionately committed to building a business that has a definitive impact on the automotive industry in the ASEAN region.
I must say that dealing with small businesses is tougher than large corporations. It’s not a walk in the park....
According to Sarah May, every women have their own inner superpowers, strength & skills which she believe can help one...
Marketing In Asia asked: Roberto Cumaraswamy, a Malaysian-based multi-generational marketer, about his 2018 marketing thoughts.
My experience at a recent agency showed me the “dark side” of market research. Here are 3 major mistakes that...
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative...
In my previous article, I talked about 3 out of 6 Cialdini’s principle that I detected in Vivy’s marketing strategies....
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.
She strongly believes in consumer engagement and connection, besides the needs of highlighting on travelling smart through ancillary offerings.
Swallow this, content creation works don’t come early at the stage. You need to know where do you fit in...
Just like Hari Raya, Deepavali and Christmas, big brands are investing quite a hefty sum of money to build a...
The main cornerstone of digital transformation is the extensive collection of real-time customer data, and the analysis of these data...
In Jia Jiang’s conquest, he experimented with 100 days of rejection to numb the ‘hurt’ but he found out that...
Marketing In Asia interviewed Dato’ Wan Hisham Wan Salleh, President of Dale Carnegie Malaysia about how he plans to play...
With more than 15 years of experience in strategic marketing communications and public relations across diversified industries and stakeholders, she...
If only we could look beyond these stereotypes and focus on the work ethics of an agency girl (or boy)...
According to Chris Guillebeau, the best time to launch a side hustle was yesterday. It is imperative to begin prior...
Side hustle is different than a conventional business; that could only sell products that is fully aligned with the business...
Ability to innovate, impact and create a good impression will certainly boost your personal brand. Lifelong learning is the catalyst...
I finally realized that as a normal human being, we all have a small voice in us that remind us...
In today’s content piece, I would like to highlight how you can be an MVP in this PR industry — winning hearts...
With the advent of professional platforms such as LinkedIn, the branding has moved to an entirely different level. Personal branding...
Despite their practicality and strong value, they were discarded for being either too primitive or no longer a trend to...
When we plan our marketing strategy from various perspectives such as social media marketing, branded content, establishing social media on...
There is an important factor I always see brands keep on forgetting which is the law and regulations of the...
If you must know, I put everything I have into producing content. Money, time, effort, you name it. I write...
Yoga in Koh Samui taught me to pay attention to what it was that made me happy, not what made...
Our vision is to become a pioneer in the Muslim marketplace sector, as well as the focal Muslim-related ‘centre’ that...
The world is experiencing multiple types of people who are looking for a job. From unemployed fresh graduates and those...
If there’s ever a time where you need to amplify your client or company’s visibility, it has to be during...
The secret behind the story is the power of design. We are committed to set the highest possible level of...
PR is about fostering and harboring relationships with people. Journalists, editors, freelance content contributors are all human beings. They are...
Today, marked my 7th year being one of the real warrior of modern days. There are thousands of modern warriors...
Fictional as the scene maybe, it’s interesting to note that Don didn’t use flip charts (I doubt he would have...
LinkedIn community, was just like standing in the middle of a very hyper busy highway with the full speed of...
The funny thing is that this company offered a low rate to begin with, so you can just imagine how...
However, learning should not be limited to PR and branding managers and executives alone. In fact, there’s just as much...
Another over-hyped word that I can see it everywhere on social media channels is digital marketer. If you are as...
You need to create a resume that markets you, with a personal branding perspective. A resume that is able to...
The marketing function, at its core, is supposed to raise awareness in order to increase business. Technology today has enabled...
Think of the internet as a vast universe, and your brand is just a tiny dot on its colossal landscape....
An organisation where the leadership lives the values through behaviour and empowers employees through strategic clarity of business purpose and...