Articles
The Unsung Hero We Forget To Thank
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.
Get To Know Azleen Abdul Rahim, Editor-in-Chief Of Marketing In Asia
Get To Know Manish Bahl, Associate VP & Head Of Centre For The Future Of Work, APAC at Cognizant
Get To Know Azizi A Hadi, Chief Network Officer of TM
Get To Know Alberto Espinos, Founder & CEO Of Tropicfeel
Get To Know Takamasa Kawasaki, CEO Of Zen Global Limited
Adobe MAX 2019: Empowering Creativity for All
Enter SIGGRAPH Asia 2019’s ‘Dream Zone’, A Magical Place Of Digital Imagery
Marketing In Asia Steps In As The Media Partner For KL’s Largest Startup Party
Almost 20,000 Office Hours Daily Spent On Gaming – ADA Explains How Brands Can Make The Most Of This
APAC Spends Big on Rewarded Videos and Holiday Periods
Google: APAC’s Changing Digital Landscape, How Broadcast And Video Companies Can Keep Up
Learning From The Past: Digital Marketing Advice From 1923
The Biggest Brand Marketing Mistakes You Can Make
3 Simple Ways To Become An Authority In Your Field
The Six-Step SEO Checklist You’ll Need To Dominate 2019
Socialbakers: Most Engaging Candy Brands On Facebook This Halloween
e-Conomy SEA Report 2019: Powering Southeast Asia’s $100 Billion Internet Economy
2019: The Era Of Revolution In Digital Marketing
Google: Winning Travel In APAC – 3 Insights To Shape Your Marketing Strategy
iPrice: The Biggest eCommerce Websites and Apps in Southeast Asia – Q1 2019
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.
She strongly believes in consumer engagement and connection, besides the needs of highlighting on travelling smart through ancillary offerings.
Swallow this, content creation works don’t come early at the stage. You need to know where do you fit in...
Just like Hari Raya, Deepavali and Christmas, big brands are investing quite a hefty sum of money to build a...
The main cornerstone of digital transformation is the extensive collection of real-time customer data, and the analysis of these data...
In Jia Jiang’s conquest, he experimented with 100 days of rejection to numb the ‘hurt’ but he found out that...
Marketing In Asia interviewed Dato’ Wan Hisham Wan Salleh, President of Dale Carnegie Malaysia about how he plans to play...
With more than 15 years of experience in strategic marketing communications and public relations across diversified industries and stakeholders, she...
If only we could look beyond these stereotypes and focus on the work ethics of an agency girl (or boy)...
According to Chris Guillebeau, the best time to launch a side hustle was yesterday. It is imperative to begin prior...
Side hustle is different than a conventional business; that could only sell products that is fully aligned with the business...
Ability to innovate, impact and create a good impression will certainly boost your personal brand. Lifelong learning is the catalyst...
I finally realized that as a normal human being, we all have a small voice in us that remind us...
In today’s content piece, I would like to highlight how you can be an MVP in this PR industry — winning hearts...
With the advent of professional platforms such as LinkedIn, the branding has moved to an entirely different level. Personal branding...
Despite their practicality and strong value, they were discarded for being either too primitive or no longer a trend to...
When we plan our marketing strategy from various perspectives such as social media marketing, branded content, establishing social media on...
There is an important factor I always see brands keep on forgetting which is the law and regulations of the...
If you must know, I put everything I have into producing content. Money, time, effort, you name it. I write...
Yoga in Koh Samui taught me to pay attention to what it was that made me happy, not what made...
Our vision is to become a pioneer in the Muslim marketplace sector, as well as the focal Muslim-related ‘centre’ that...
The world is experiencing multiple types of people who are looking for a job. From unemployed fresh graduates and those...
If there’s ever a time where you need to amplify your client or company’s visibility, it has to be during...
The secret behind the story is the power of design. We are committed to set the highest possible level of...
This tactic is proven as we personally use it to win our customers.
PR is about fostering and harboring relationships with people. Journalists, editors, freelance content contributors are all human beings. They are...
Today, marked my 7th year being one of the real warrior of modern days. There are thousands of modern warriors...
Fictional as the scene maybe, it’s interesting to note that Don didn’t use flip charts (I doubt he would have...
LinkedIn community, was just like standing in the middle of a very hyper busy highway with the full speed of...
The funny thing is that this company offered a low rate to begin with, so you can just imagine how...
However, learning should not be limited to PR and branding managers and executives alone. In fact, there’s just as much...
Another over-hyped word that I can see it everywhere on social media channels is digital marketer. If you are as...
You need to create a resume that markets you, with a personal branding perspective. A resume that is able to...
The marketing function, at its core, is supposed to raise awareness in order to increase business. Technology today has enabled...
Think of the internet as a vast universe, and your brand is just a tiny dot on its colossal landscape....
An organisation where the leadership lives the values through behaviour and empowers employees through strategic clarity of business purpose and...
With LinkedIn, not only I'm able to speed up the monetisation of my personal brand but also make a number...
"Digital marketing is important, yes however we spend more time also in getting the information out by distributing them via...
They really take their time to plan. With such a long time to really plan out all details, study their...
Facebook is also eyeing more lucrative advertising income via Instagram, Messenger platforms which they plan to insert ads too and...
Community is a group of people who believe in you. They not only believe in you, they also believe in...
The normal digital marketing gigs I usually have are all from the typical product and services based corporates and SMEs...
Huge influx of money, investments, fund injections are being channeled to the region empowering promising local brands in the countries...
Mark proves them wrong by making sure Instagram is the next big money-making engine apart from Facebook.
Some bloggers even willing to write beyond 5,000 words or so. Bloggers are writing solely just for the sake of...
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all...
This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online...
Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and...
There are many great examples on these that you've came across before. Viral equals to share-ability. A well engaged video...
Great stories being crafting on a daily basis either by articles, images, videos, infographics, and podcasts to attract visitors to...