illumin’s Revealing Study on America’s Most Disputed TV Ads
New research conducted by journey advertising platform illumin has shed light on…
Revolutionizing Outdoor Advertising: foodpanda Malaysia Launches Smart Rider Bags with Real-Time Ad Tracking
The Dawn of Digital Out-of-Home Advertising in Malaysia foodpanda Malaysia is at…
McCann Worldgroup China Launches Dedicated Influencer Marketing Unit
In a strategic move to enhance integrated marketing efforts, McCann Worldgroup China…
Hong Kong Tourism Board Transforms Leadership, Forging a New Era for Southeast Asia Outreach
It's a time of significant transition for the Hong Kong Tourism Board…
Ex-Disney Executive Zenia B. Mucha Now TikTok’s Chief Brand and Communications Officer
TikTok, the rapidly expanding social media platform, has appointed Zenia B. Mucha,…
Brand Mascots: Powering Emotive Connections and Defining Brands
As we navigate the vast landscape of brand advertising and marketing, certain…
The Celebrity Endorsement Conundrum: Is it Fruitless for Startups?
Picture this: you're watching your favorite show, and suddenly, a commercial pops…
How These 5 Chai Startups Are Revolutionizing India’s Tea Culture
India has always been known for its love for chai, and with…
The Unlikely Success Story of Barbie: A Polarising Icon
Barbie, the famous 29cm blonde doll, has over time come to be…
The Power of Mascots and Innovative Packaging in Branding
The reputation of a brand is frequently associated with its logo or…