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Why Content Marketing Is Important for Small Business and Entrepreneurs
Creating regular content on these platforms will help to get your brand noticed by your customers and hence, a higher...
Get To Know Azleen Abdul Rahim, Editor-in-Chief Of Marketing In Asia
Get To Know Manish Bahl, Associate VP & Head Of Centre For The Future Of Work, APAC at Cognizant
Get To Know Azizi A Hadi, Chief Network Officer of TM
Get To Know Alberto Espinos, Founder & CEO Of Tropicfeel
Get To Know Takamasa Kawasaki, CEO Of Zen Global Limited
Marketing In Asia Appoints Sasanka Dias As Partner For Sri Lanka
Google: Here’s How Malaysian Consumers Decide On Their Next Smartphone Purchase
Blis’ High-Quality Audiences Now Available On Facebook
Adobe MAX 2019: Empowering Creativity for All
Enter SIGGRAPH Asia 2019’s ‘Dream Zone’, A Magical Place Of Digital Imagery
Google: APAC’s Changing Digital Landscape, How Broadcast And Video Companies Can Keep Up
Learning From The Past: Digital Marketing Advice From 1923
The Biggest Brand Marketing Mistakes You Can Make
3 Simple Ways To Become An Authority In Your Field
The Six-Step SEO Checklist You’ll Need To Dominate 2019
It’s The Most Wonderful Time Of The Year! And It Ought To Be, For Your Business
Socialbakers: Most Engaging Candy Brands On Facebook This Halloween
e-Conomy SEA Report 2019: Powering Southeast Asia’s $100 Billion Internet Economy
2019: The Era Of Revolution In Digital Marketing
Google: Winning Travel In APAC – 3 Insights To Shape Your Marketing Strategy
Creating regular content on these platforms will help to get your brand noticed by your customers and hence, a higher...
Despite what some “gurus” say, long-term mass marketing isn’t dead. The trick is finding the balance between the short and...
People love images and they tend to respond faster to visuals.
How do we thrive in email marketing while making sure that we're not robbing people their precious time?
Looking deeper though the key challenge seems to be that marketers need to have a very strong understanding of customers,...
Colonel Sanders as a dashing young anime character is one thing, but having a corgi as a side character is...
Digital voice assistants are more than glorified personal assistants and can do much more than make phone calls and send...
Sebuah penelitian menunjukan bahwa, "honesty" dan "personalisasi" merupakan kunci keberhasilan marketing di sosial media.
Innovation should always be meaningful and ROI driven so that the decision-makers get trust on the digital marketers.
Ask yourself these four key questions as you develop your channel marketing strategy.
“Your price is too high.” “That’s too expensive!”
Marketers need to see themselves as a professional and not just as implementers of sales and marketing tactics.
Imagine where you’ll be one year from now, five years from now, ten years from now ……longevity!
Why are senior marketing leaders leaving so quickly? Is it money, bad managers, a lack of respect for marketing or...
There may be a negative stigma to this generation but whether we like it or not, traditional marketing is quickly...
It’s no longer a popularity race, rather, it’s a competition to create contents that give value for the audience's consumption.
The things that a brand needs to get it right before moving into the marketing phase.
The multiple skill sets good content writers must possess to be effective
It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.
It's a journey to perfection and what I did was I kept writing and writing and writing and slowly but...
While research has shown that consumers do value a benefit described as intended, they also find unexpected benefits intriguing.
Connecting with women on an aspirational level can vary greatly between communities.
Whatever the situation is, you need to think about what’s next.
In brand relationships, marketers and brand managers have a powerful tool to employ when influencing firm value and consumer behaviour...
What law firms might do to publish to generate new client engagements, and some examples of what in the Asia-Pacific...
Understanding a CMO’s most underutilised strategy for growth.
The art of presenting ourselves as a problem-solver rather than a marketer.
Here are 3 tips you can use to avoid failures when it comes to marketing your hospitality business.
Thanks to machine learning (ML), marketers can now show tailor-made ads to relevant consumer segments to maximise results.
Digital marketing or digital ads is all about test and trial, and to make it work, you need data.
A step-by-step simple guide for fellow marketers.
No matter how much you grow, you should always be learning and adapting from everything you’ve done before.
By supporting the handmade crafts by the local artisans, we get to reduce the pollution which poses danger to the...
Through these marketing attempts and processes which encompass the implementation, monitoring, evaluation and possible redeployment or sustenance of the strategies,...
It is time for Malaysia to further develop their higher education institution by creating more practical solutions that can reach...
This article explains the art to achieve humanness using evangelist marketing.
The five solid business foundations you may want to consider before embarking your business ventures - from the marketing perspective.
Companies- both big and small- are reinventing their strategies to get ahead in the marketing game.
Creativity is king in this instance, but somehow, a progressive marketing plan is the way to go for many as...
Thinking outside the box is a surefire way to attract prospects or new customer.
You never get a second chance to make a first impression.
Here are 5 proven advertising methods that worked last century and can bolster your digital marketing.
The following tips will hopefully steer you away from failure and into a better understanding of how to create a...
This is the first step in showing customers that they have made the right decision in choosing your brand and...
Here’s how to move away from superficial metrics in 5 simple steps.
Through social media, you can get into a two-way engagement that serves to “place” your brand ahead of your competitors.
The buyer persona is the smarter way to understand your customers by focusing on their needs while boosting your marketing...
As marketing is not regulated like the accounting and legal professions, then the marketer needs to govern himself.
This power of individual choice has never been so great in the first place especially with the advent of broadband...
International accreditations have been a major focus among the academic institutions, especially among business schools.