Dr A.J Minai
5 Ways To Diversify Your Marketing Strategy
Creativity is king in this instance, but somehow, a progressive marketing plan is the way to go for many as...
The Google Pixel 3a And 3a XL Hit Stands In Singapore
Bloomberg Adds New Head Of Diversity & Inclusion In APAC
The Rise Of Video Marketing On Social And How It Affects Your Business
PRHK And PRCA Sign Agreement For International Cooperation
Google Malaysia Launches Digital Upskilling Initiative: Grow With Google
iPrice: The Biggest E-commerce Website and Apps in Southeast Asia – Q1 2019
APAC Consumers Demand Greater Security On Top Of Convenient Digital Experiences, Uncovers Experian Research
Masters of Mobile: APAC Report
Eventbrite Expands Into Asia With Launch In Singapore
Google: 10 Tips For SMEs To Win At Digital
Creativity is king in this instance, but somehow, a progressive marketing plan is the way to go for many as...
Thinking outside the box is a surefire way to attract prospects or new customer.
You never get a second chance to make a first impression.
Here are 5 proven advertising methods that worked last century and can bolster your digital marketing.
The following tips will hopefully steer you away from failure and into a better understanding of how to create a...
This is the first step in showing customers that they have made the right decision in choosing your brand and...
Here’s how to move away from superficial metrics in 5 simple steps.
Through social media, you can get into a two-way engagement that serves to “place” your brand ahead of your competitors.
The buyer persona is the smarter way to understand your customers by focusing on their needs while boosting your marketing...
As marketing is not regulated like the accounting and legal professions, then the marketer needs to govern himself.
This power of individual choice has never been so great in the first place especially with the advent of broadband...
International accreditations have been a major focus among the academic institutions, especially among business schools.
The decision to sell or rent out your properties is an investment decision in real estate.
We’re a proud nation and should showcase the great work that is now coming out of our top brands.
The millennial or Gen Y generation particularly has become a target for the majority of companies simply because of their...
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Over the years, Bangladesh has shown strong performance in the economy and became one of the most optimistic markets in...
Daniel Ng is someone who is an end-in-mind person, a person who creates and connect dots to strive to understand...
This vision cannot be achieved by one group alone – everyone has a part to play, including brands.
H.E.R Entrepreneur, a media platform for entrepreneurs to be inspired, educated and empowered through our online resources, meetups, workshops and...
The important steps to create an unforgettable brand identity.
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
There’s nothing simple about this but the gist is that we need to stop putting generations into boxes.
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...
Brands need to respond with a dual approach – with a robust brand identity that unifies and gives meaning to...
Doing the company a favour in promoting its name, products and/or services.
Create content that makes an impact.
You would need to get them hooked on the first try and that's easier said than done.
"Hey, this is what I can do and it works."
5 new year marketing resolutions you should consider.
The real-life common challenges businesses are facing in the area of social media marketing and possible solutions to them.
Branding is truly important in order to make a deeper and long-lasting impression.
Strategies and tactics that will enable you to have successful conversions and generate more businesses.
Here are 10 facts that will help you understand more about the Mongolian market and your opportunities to engage with...
It is time for you to understand the foundation elements of AirAsia online marketing secrets
For the eternal optimist, there are valuable lessons to take away so here are four pinches of salt.
As the social media landscape is changing at a fast pace, it’s important to cope up with the latest trends...
The customer experience is key to winning them over, be it based on product quality or an experience that they’ve...
There are many factors that could influence the way you do business here in Asia, but these are the key...
Get To Know Kamarul Muhamed, Group CEO Of Aerodyne.
To continue growing, business owners must become the leader the business needs for each particular stage of growth.
Understand that it is not a creative exercise. Understand that it requires an investment of your time and money.
The smell, once it enters my nose will definitely go to my brain cells and triggers attention for it.
When creating a video, either a recorded or live, you need an impactful strategy.
Content marketing in the travel sector offers tremendous opportunities to build trust, create eye-opening moments, and add unique value for...
Today, almost everyone can sense that a global recession is on its way. You can see it as something foreboding...
LinkedIn is the place where professionals wish to monetise their online presence as quickly as possible. LinkedIn is also the...