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Want to Capture Your Customers? Market What You Have Sensibly
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Priority Communications Teams Up With PROI ASEAN To Offer 360º Communications Solutions For The Region
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Cambodia, A Transformation Towards Digital Industry 4.0
90 Seconds Snaps Up Former Spotify APAC Marketer Joanna Wong
Data-Privacy Regulations: Asian Firms Are Better Prepared Than European Peers To Comply
Get To Know Daniel Ng, Fellow At The Chartered Institute of Marketing Singapore
Get To Know Mohd Prasad Hanif, CEO of Darul Haq Global Ventures
Get To Know Marc Woo, Country Head Of Google Malaysia
Get To Know Renee Tan, Founder Of H.E.R Entrepreneur
Get To Know Prof Jonathan AJ Wilson, Founder Of Dragonfly Black
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Over the years, Bangladesh has shown strong performance in the economy and became one of the most optimistic markets in...
Daniel Ng is someone who is an end-in-mind person, a person who creates and connect dots to strive to understand...
This vision cannot be achieved by one group alone – everyone has a part to play, including brands.
H.E.R Entrepreneur, a media platform for entrepreneurs to be inspired, educated and empowered through our online resources, meetups, workshops and...
The important steps to create an unforgettable brand identity.
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
There’s nothing simple about this but the gist is that we need to stop putting generations into boxes.
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...
Brands need to respond with a dual approach – with a robust brand identity that unifies and gives meaning to...
Doing the company a favour in promoting its name, products and/or services.
Create content that makes an impact.
You would need to get them hooked on the first try and that's easier said than done.
"Hey, this is what I can do and it works."
5 new year marketing resolutions you should consider.
The real-life common challenges businesses are facing in the area of social media marketing and possible solutions to them.
Branding is truly important in order to make a deeper and long-lasting impression.
Strategies and tactics that will enable you to have successful conversions and generate more businesses.
Here are 10 facts that will help you understand more about the Mongolian market and your opportunities to engage with...
It is time for you to understand the foundation elements of AirAsia online marketing secrets
For the eternal optimist, there are valuable lessons to take away so here are four pinches of salt.
As the social media landscape is changing at a fast pace, it’s important to cope up with the latest trends...
The customer experience is key to winning them over, be it based on product quality or an experience that they’ve...
There are many factors that could influence the way you do business here in Asia, but these are the key...
Get To Know Kamarul Muhamed, Group CEO Of Aerodyne.
To continue growing, business owners must become the leader the business needs for each particular stage of growth.
Understand that it is not a creative exercise. Understand that it requires an investment of your time and money.
The smell, once it enters my nose will definitely go to my brain cells and triggers attention for it.
When creating a video, either a recorded or live, you need an impactful strategy.
Content marketing in the travel sector offers tremendous opportunities to build trust, create eye-opening moments, and add unique value for...
Today, almost everyone can sense that a global recession is on its way. You can see it as something foreboding...
LinkedIn is the place where professionals wish to monetise their online presence as quickly as possible. LinkedIn is also the...
Big industry players like Nestle or IBM are investing in Blockchain solutions to produce real results in their marketing spend.
There’s a lot of FREE online marketing strategy and platform out there that you can use to start your own...
Sometimes, people would buy things that they don’t even need and they are willing to pay a higher price, just...
Fred shares the five things you should consider in getting to your ideal client on social media.
Marc will oversee Google’s sales and business development operations in Malaysia, determining the business strategy for its local offices as...
If you are running a business, then there are chances you are wondering if blogging is worth your time and...
All the graphs, analytics, reports and ‘data’ from all channels are showing promising signs but still nothing on the conversion.
Instead of generating leads through your business, why don’t you yourself help to generate leads for your company?
I am going to share with you how dating is a lot similar to selling and how you can improve...
The opportunity to create a marketing plan and deeply engage in the strategy side of the business.
Biggest benefit of voice broadcasting is that you don’t need to spend a big amount from your pocket.
Xaxis, the Outcome Media Company, has launched a centralized service for brands based in China to run digital display campaigns...
The answer may not that straight-forward. A decision must be made wisely so that the financial won’t go down the...
Content is always the main protagonist in a marketing campaign. Without effective content, marketing campaigns lose their sharpness and relevance.
It’s crystal clear that social media is the best way to access the world’s market.