India
Evolution Of Marketing In This Decade
Marketing 3.0 is largely driven by smartphones’ penetration
Get To Know Reta Lee, Editor In Chief, Yahoo Lifestyle / Entertainment, South East Asia
Get To Know Noretta Jacob, Founder Of Safar Training & Consultancy
Get To Know Maria Korina Bertulfo, CEO & Founder Of FHMoms
Get To Know Andrew Shikiar, Executive Director At FIDO Alliance
Get To Know Kim Stengert, Chief Strategic Communication and External Relations, WWF-Singapore
Marketing 3.0 is largely driven by smartphones’ penetration
Marketers should always seek to learn and not just rely on the traditional marketing theories
Number 5 will surprise you
No longer do brands think a single influencer post or story is an effective conversion strategy
Despite everything communities focus more on virtual-digital marketing
The unexpected Marketing that lead me to be where I am now
Beyond the horizons of a typical talent show
In a crowded digital space, consumers are demanding personalized, relevant messages
Have a clear campaign message and make it about the people!
Businesses with active blogs and social media strategies can leverage each other's online assets to increase their scope and reach...
Does a company need a marketing director? And if it does, what he or she should be like?
The use of marketing communication tools can bring cultures closer together and give consumers the pleasure of using cross-cultural goods
Economy may be declining but marketers can still create successful marketing strategies and should vary by country
People experiencing fear tend to conform more, and how to make this work in your favour
“If people like you, they will listen to you. But, if they trust you, they’ll do business with you.” -...
A story based on personal experience is most likely to convince others that you are the real deal
Analyse your audience and know what they want to target them with their requirements
People connect with people, not with material goods or lifeless entities
Word of mouth or recommendations by people is the most powerful
Do not let age or any circumstances stop you from achieving your dream
Hari ini, hampir semua ide marketing pernah dicoba. Pernah dilakukan. Pernah gagal dan berhasil
Good marketers leaders will know what kind of questions to seek and the answers they need to make their brands...
13 lessons I learned from promoting large scale events and sending more than 3.4 million emails selling stuff in just...
Sometimes, it may take a while, but when it is done right, it can really make a difference
For those who consider only images and videos as visuals, it would be better for them to know that visuals...
Brands expanding their efforts may have some trepidation due to the complexity of regulations, potential language barriers and multiple currencies,...
Some are wasting money due to a mishandled campaign management
Veteran ex-PwC Marketing Chief, Stephanie Caunter, shares her take on why she believes 2020 will be a promising year for...
Creating regular content on these platforms will help to get your brand noticed by your customers and hence, a higher...
Despite what some “gurus” say, long-term mass marketing isn’t dead. The trick is finding the balance between the short and...
People love images and they tend to respond faster to visuals.
How do we thrive in email marketing while making sure that we're not robbing people their precious time?
Looking deeper though the key challenge seems to be that marketers need to have a very strong understanding of customers,...
Colonel Sanders as a dashing young anime character is one thing, but having a corgi as a side character is...
Digital voice assistants are more than glorified personal assistants and can do much more than make phone calls and send...
Sebuah penelitian menunjukan bahwa, "honesty" dan "personalisasi" merupakan kunci keberhasilan marketing di sosial media.
Innovation should always be meaningful and ROI driven so that the decision-makers get trust on the digital marketers.
Ask yourself these four key questions as you develop your channel marketing strategy.
“Your price is too high.” “That’s too expensive!”
Marketers need to see themselves as a professional and not just as implementers of sales and marketing tactics.
Imagine where you’ll be one year from now, five years from now, ten years from now ……longevity!
Why are senior marketing leaders leaving so quickly? Is it money, bad managers, a lack of respect for marketing or...
There may be a negative stigma to this generation but whether we like it or not, traditional marketing is quickly...
It’s no longer a popularity race, rather, it’s a competition to create contents that give value for the audience's consumption.
The things that a brand needs to get it right before moving into the marketing phase.
The multiple skill sets good content writers must possess to be effective
It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.
It's a journey to perfection and what I did was I kept writing and writing and writing and slowly but...
While research has shown that consumers do value a benefit described as intended, they also find unexpected benefits intriguing.
Connecting with women on an aspirational level can vary greatly between communities.