Malaysia
How To Write Like A Content Marketing Pro In A Jiffy
It's a journey to perfection and what I did was I kept writing and writing and writing and slowly but...
JLL Scales New Heights With Its First Sports Sponsorship Deal In Asia Pacific
CxOCON 2019: The Business Influencer Conference
Zendesk Expands Amazon Web Services Support to Make Customer Data More Actionable
Maybank Singapore Appoints MediaOne Business Group As The Digital Marketing Agency For All Its Product Offerings
2019’s Most Popular YouTube Ads In Malaysia (So Far)
Get To Know Kelvin Teo & Reynold Wijaya, Co-Founders Of Funding Societies | Modalku
Get To Know Muzaffar Ariff Abd Karim, Country Director of Avaya Malaysia
Get To Know Krystal Choo, Founder and CEO Of Tickle
Get To Know Mend-Orshikh Amartaivan, Founder And CEO Of Erxes Inc
Get To Know Marian Salzman Senior Vice-President, Communications Philip Morris International
Google: APAC’s Changing Digital Landscape, How Broadcast And Video Companies Can Keep Up
Learning From The Past: Digital Marketing Advice From 1923
The Biggest Brand Marketing Mistakes You Can Make
3 Simple Ways To Become An Authority In Your Field
The Six-Step SEO Checklist You’ll Need To Dominate 2019
2019: The Era Of Revolution In Digital Marketing
Google: Winning Travel In APAC – 3 Insights To Shape Your Marketing Strategy
iPrice: The Biggest eCommerce Websites and Apps in Southeast Asia – Q1 2019
APAC Consumers Demand Greater Security On Top Of Convenient Digital Experiences, Uncovers Experian Research
Masters of Mobile: APAC Report
It's a journey to perfection and what I did was I kept writing and writing and writing and slowly but...
While research has shown that consumers do value a benefit described as intended, they also find unexpected benefits intriguing.
Connecting with women on an aspirational level can vary greatly between communities.
Whatever the situation is, you need to think about what’s next.
In brand relationships, marketers and brand managers have a powerful tool to employ when influencing firm value and consumer behaviour...
What law firms might do to publish to generate new client engagements, and some examples of what in the Asia-Pacific...
Understanding a CMO’s most underutilised strategy for growth.
The art of presenting ourselves as a problem-solver rather than a marketer.
Here are 3 tips you can use to avoid failures when it comes to marketing your hospitality business.
Thanks to machine learning (ML), marketers can now show tailor-made ads to relevant consumer segments to maximise results.
Digital marketing or digital ads is all about test and trial, and to make it work, you need data.
A step-by-step simple guide for fellow marketers.
No matter how much you grow, you should always be learning and adapting from everything you’ve done before.
By supporting the handmade crafts by the local artisans, we get to reduce the pollution which poses danger to the...
Through these marketing attempts and processes which encompass the implementation, monitoring, evaluation and possible redeployment or sustenance of the strategies,...
It is time for Malaysia to further develop their higher education institution by creating more practical solutions that can reach...
This article explains the art to achieve humanness using evangelist marketing.
The five solid business foundations you may want to consider before embarking your business ventures - from the marketing perspective.
Companies- both big and small- are reinventing their strategies to get ahead in the marketing game.
Creativity is king in this instance, but somehow, a progressive marketing plan is the way to go for many as...
Thinking outside the box is a surefire way to attract prospects or new customer.
You never get a second chance to make a first impression.
Here are 5 proven advertising methods that worked last century and can bolster your digital marketing.
The following tips will hopefully steer you away from failure and into a better understanding of how to create a...
This is the first step in showing customers that they have made the right decision in choosing your brand and...
Here’s how to move away from superficial metrics in 5 simple steps.
Through social media, you can get into a two-way engagement that serves to “place” your brand ahead of your competitors.
The buyer persona is the smarter way to understand your customers by focusing on their needs while boosting your marketing...
As marketing is not regulated like the accounting and legal professions, then the marketer needs to govern himself.
This power of individual choice has never been so great in the first place especially with the advent of broadband...
International accreditations have been a major focus among the academic institutions, especially among business schools.
The decision to sell or rent out your properties is an investment decision in real estate.
We’re a proud nation and should showcase the great work that is now coming out of our top brands.
The millennial or Gen Y generation particularly has become a target for the majority of companies simply because of their...
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Over the years, Bangladesh has shown strong performance in the economy and became one of the most optimistic markets in...
Daniel Ng is someone who is an end-in-mind person, a person who creates and connect dots to strive to understand...
This vision cannot be achieved by one group alone – everyone has a part to play, including brands.
H.E.R Entrepreneur, a media platform for entrepreneurs to be inspired, educated and empowered through our online resources, meetups, workshops and...
The important steps to create an unforgettable brand identity.
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
There’s nothing simple about this but the gist is that we need to stop putting generations into boxes.
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...
Brands need to respond with a dual approach – with a robust brand identity that unifies and gives meaning to...
Doing the company a favour in promoting its name, products and/or services.
Create content that makes an impact.
You would need to get them hooked on the first try and that's easier said than done.