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How To Market To Asian Consumers
There are many factors that could influence the way you do business here in Asia, but these are the key...
3 Tips To Up Your Game With the Live-Streaming Videos People Will Love
Xaxis: 49% Say Brands Don’t Meet Customer Expectations
A 3-Step Plan To Create A Video Strategy That Gets Results
5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Best Practices For Launching A Successful Influencer Marketing Campaign
There are many factors that could influence the way you do business here in Asia, but these are the key...
Get To Know Kamarul Muhamed, Group CEO Of Aerodyne.
To continue growing, business owners must become the leader the business needs for each particular stage of growth.
Understand that it is not a creative exercise. Understand that it requires an investment of your time and money.
The smell, once it enters my nose will definitely go to my brain cells and triggers attention for it.
When creating a video, either a recorded or live, you need an impactful strategy.
Content marketing in the travel sector offers tremendous opportunities to build trust, create eye-opening moments, and add unique value for...
Today, almost everyone can sense that a global recession is on its way. You can see it as something foreboding...
LinkedIn is the place where professionals wish to monetise their online presence as quickly as possible. LinkedIn is also the...
Big industry players like Nestle or IBM are investing in Blockchain solutions to produce real results in their marketing spend.
There’s a lot of FREE online marketing strategy and platform out there that you can use to start your own...
Sometimes, people would buy things that they don’t even need and they are willing to pay a higher price, just...
Fred shares the five things you should consider in getting to your ideal client on social media.
Marc will oversee Google’s sales and business development operations in Malaysia, determining the business strategy for its local offices as...
If you are running a business, then there are chances you are wondering if blogging is worth your time and...
All the graphs, analytics, reports and ‘data’ from all channels are showing promising signs but still nothing on the conversion.
Instead of generating leads through your business, why don’t you yourself help to generate leads for your company?
I am going to share with you how dating is a lot similar to selling and how you can improve...
The opportunity to create a marketing plan and deeply engage in the strategy side of the business.
Biggest benefit of voice broadcasting is that you don’t need to spend a big amount from your pocket.
Xaxis, the Outcome Media Company, has launched a centralized service for brands based in China to run digital display campaigns...
The answer may not that straight-forward. A decision must be made wisely so that the financial won’t go down the...
Content is always the main protagonist in a marketing campaign. Without effective content, marketing campaigns lose their sharpness and relevance.
It’s crystal clear that social media is the best way to access the world’s market.
7 tips on how you can use Google Maps to see your neighborhood in a whole new light...via your Android...
Marketing In Asia asked Dr Sudeep Mohandas, CEO Of I First International on his expectations on marketing, and how traditional...
By following these steps and keeping your unique audience in mind, your brand can successfully expand into Asian markets.
WeChat has radically changed the language of marketing. Read more about it...
The fully interactive 10-inch media tablets will provide high-quality entertainment, information and full e-commerce ability.
Passionately committed to building a business that has a definitive impact on the automotive industry in the ASEAN region.
Here is everything you need to know about the upcoming general election, from the eyes of a digital marketer.
Marketing In Asia asked: Roberto Cumaraswamy, a Malaysian-based multi-generational marketer, about his 2018 marketing thoughts.
One cannot help to admire the art direction that DUKUN portrayed. I can really see that the Malaysian movie industry...
The Ten Product Brand Commandments comes into effect in reassuring no unwanted ‘incident’ should occur during production time.
Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-click, automation or affiliate...
My experience at a recent agency showed me the “dark side” of market research. Here are 3 major mistakes that...
From preparation to dealing with different clients from different industries, here are few B2B sales and marketing lessons I’ve learned...
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative...
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.
She strongly believes in consumer engagement and connection, besides the needs of highlighting on travelling smart through ancillary offerings.
A distinctive brand will earn more recognition, interminable impression and most importantly, make a profit.
Swallow this, content creation works don’t come early at the stage. You need to know where do you fit in...
Just like Hari Raya, Deepavali and Christmas, big brands are investing quite a hefty sum of money to build a...
The applicability of the above V-Day marketing ideas can be performed on any products/services.
The key question we should be asking is - what kind of customers will be raving about your brand?
Marketing In Asia interviewed Dato’ Wan Hisham Wan Salleh, President of Dale Carnegie Malaysia about how he plans to play...
Marketing real estate in marketing content can either lead you through hell or miraculous success.
With more than 15 years of experience in strategic marketing communications and public relations across diversified industries and stakeholders, she...
Continuous prospecting gives you livelihood. Referral gives you lifestyle.
Learn this, practice this. Make it as your lifelong mission to perfect this. I can promise you now that once...
