AI Won’t Fix Broken Personalisation: New Braze Report Reveals How Media,Entertainment and Gaming Can Drive Real Success
As AI dominates martech investment across Asia Pacific, a new report from…
PolyAI Selects Kong to Strengthen Conversational AI Customer Experiences
The evolution of conversational AI and its impact on customer experience is…
New research across Asia-Pacific & Japan suggests that only half the region’s employees feel ready for AI, while leadership are more bearish
APJ is one of the world’s most active regions for AI investment.…
RAMMP’s new AI solution can catch a bad marketing campaign before it happens
Leading marketing diagnostic platform RAMMP has launched a free AI plug-in that…
Amperity Turns Real-Time Customer Context into Meaningful Brand Experiences
Amperity, the leading AI-powered Customer Data Cloud, today announced a new set…
TikTok Unveils Native Experiences and Creative AI to Power App Growth in Southeast Asia
TikTok today unveiled its latest product innovations at the TikTok Apps Summit…
OPPO Reno16 Series Set for Global Launch, Announces BABYMONSTER as Reno Ambassador
OPPO today announced that the Reno16 Series will officially launch across selected…
Mogu Mogu” Launches Global Campaign “Wanna Skip? You Gotta Chew” to Engage Gen Z Worldwide
Sappe Public Company Limited (SAPPE), a leading innovator in beverages from Thailand…
Marketing in Asia: An Exclusive Interview with April Tayson
1. Why does switching measurement platforms remain to be one of the most…
Omnicom Advertising Asia assembles senior team to help brands in Asia build tomorrow’s relevance today
Omnicom Advertising Asia (OA Asia) today announced the formation of a new…
Give the Merlion a Break: VML, Scoot and Singapore Tourism Board Turn a National Icon into a Regional TikTok Movement
What happens when one of the world’s most photographed landmarks asks for…
Ellerton & Co. Appoints New Partners to Spearhead Next Phase of Asia-Pacific Expansion
Ellerton & Co. Public Relations (“Ellerton & Co.”), the leading independent strategic…
McCann Philippines Promotes Mitzie Lim-Nacianceno and Bambi Reyes to CEO and COO, Ushering In a New Era of Leadership
McCann Philippines Chairman Raul Castro has announced the promotion of Mitzie Lim-Nacianceno…
Vaseline Celebrates Stubborn Everyday Love with ‘Love Hurts’
Vaseline has unveiled ‘Love Hurts’, a new campaign film that immortalises the stubborn,…
Independent Agency, The Garden Rebrands After Building a New Era Marketing OS
Social Garden, one of Australia's leading independent marketing agencies, today announced it…