Julian Canita
The Little Girl Who Taught Me About Selling On Social Media
It takes multiple touchpoints before people buy so don't fret if you run a couple of campaigns and they don't...
Get To Know Mario Singh, CEO Of Fullerton Markets & Best-Selling Author
Get to Know Daniël Heerkens, Partner & Regional Managing Director of 2Stallions
Get To Know Calum Smeaton, CEO and Co-Founder Of TVSquared
Get To Know Evan Tzivanakis, Coach And Founder Of Chesterfield Business Group
Get To Know Tan May Lee, Partner & Executive Director Of Perspective Strategies
It takes multiple touchpoints before people buy so don't fret if you run a couple of campaigns and they don't...
The use of marketing communication tools can bring cultures closer together and give consumers the pleasure of using cross-cultural goods
With the help of pixel, it reports back to ads manager on how many people did buy and we can...
Economy may be declining but marketers can still create successful marketing strategies and should vary by country
People experiencing fear tend to conform more, and how to make this work in your favour
“If people like you, they will listen to you. But, if they trust you, they’ll do business with you.” -...
A story based on personal experience is most likely to convince others that you are the real deal
Analyse your audience and know what they want to target them with their requirements
People connect with people, not with material goods or lifeless entities
If you’re not producing video content in 2020, you’re losing out big time!
Want to build a landing page? Here's a list of the 7 best practices
Take advantage of the mighty Internet to promote your business for free!
Word of mouth or recommendations by people is the most powerful
These tricks will give you the edge in providing a better customer experience for clients
Do not let age or any circumstances stop you from achieving your dream
Brands compete in a realm where consumers are bombarded with ads at almost all hours of the day
You may want to consider these 5 tactics
Your branding should include how you can match the new trend with your very own brand
Many businesses now use social media for market research as it produces high return on investment (ROI)
Hari ini, hampir semua ide marketing pernah dicoba. Pernah dilakukan. Pernah gagal dan berhasil
Good marketers leaders will know what kind of questions to seek and the answers they need to make their brands...
13 lessons I learned from promoting large scale events and sending more than 3.4 million emails selling stuff in just...
The stage with a variety of aesthetic and other creative skills for internal and external Marketing Management undergraduates and graduates
It might be possible that you are targeting the right audience with the right service but the offer is irrelevant...
Sometimes, it may take a while, but when it is done right, it can really make a difference
For those who consider only images and videos as visuals, it would be better for them to know that visuals...
Brands expanding their efforts may have some trepidation due to the complexity of regulations, potential language barriers and multiple currencies,...
Some are wasting money due to a mishandled campaign management
Brands need to consider the creation and consumption mindset of the consumers they’re targeting
Brands need to understand it’s no longer just painting the thing that the customer wants to see. It’s about building...
Companies without deep budgets will have a hard time building an audience
Veteran ex-PwC Marketing Chief, Stephanie Caunter, shares her take on why she believes 2020 will be a promising year for...
Creating regular content on these platforms will help to get your brand noticed by your customers and hence, a higher...
Despite what some “gurus” say, long-term mass marketing isn’t dead. The trick is finding the balance between the short and...
People love images and they tend to respond faster to visuals.
what exactly is the opportunity that can be seen here.
How do we thrive in email marketing while making sure that we're not robbing people their precious time?
Think value, think from the shoes of your audiences, think of why they should choose you over your competitors out...
Note from the author: This article is based on a presentation I did in the Philippines. The concept as a...
8 simple yet effective ways to generate leads.
Looking deeper though the key challenge seems to be that marketers need to have a very strong understanding of customers,...
Colonel Sanders as a dashing young anime character is one thing, but having a corgi as a side character is...
Digital voice assistants are more than glorified personal assistants and can do much more than make phone calls and send...
Select the campaign objective that correspond to those results and start seeing the campaign results you’ve been wanting.
Technology is omnipresent - what else will we do on this earth if we do not improve ourselves with this...
Sebuah penelitian menunjukan bahwa, "honesty" dan "personalisasi" merupakan kunci keberhasilan marketing di sosial media.
Innovation should always be meaningful and ROI driven so that the decision-makers get trust on the digital marketers.
Ask yourself these four key questions as you develop your channel marketing strategy.
“Your price is too high.” “That’s too expensive!”
Marketers need to see themselves as a professional and not just as implementers of sales and marketing tactics.