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3 Reasons Brands Need to Adopt Predictive Analytics
You need some tools or technology, which will present you the data and predict your business and forecast it.
Get To Know Karunjit Kumar Dhir, Head Of Global Business Operations & Co-Founder Of SCIKEY
Get To Know Virginia Bautista, Founder of VB Consulting and Independent LinkedIn Trainer
Get To Know Sheena Yap Chan, Founder of “The Tao of Self Confidence”
Get To Know Azleen Abdul Rahim, Editor-in-Chief Of Marketing In Asia
Get To Know Manish Bahl, Associate VP & Head Of Centre For The Future Of Work, APAC at Cognizant
Data: Within 24 Hours, Singaporeans Spent An Average Of SGD150 On 11.11, 67% More Than Previous Years
Munchy’s Bags “Biscuit Brand of the Year” At World Branding Award
Agoda Launches “Less Hassle, More Travel” Brand Campaign
ADA: 2020 Outlook for Southeast Asian Marketers
WarnerMedia Entertainment Networks Announces Southeast Asia Leadership Team
Google: APAC’s Changing Digital Landscape, How Broadcast And Video Companies Can Keep Up
Learning From The Past: Digital Marketing Advice From 1923
The Biggest Brand Marketing Mistakes You Can Make
3 Simple Ways To Become An Authority In Your Field
The Six-Step SEO Checklist You’ll Need To Dominate 2019
Black Friday In The Eyes Of Malaysians
Singles Day: Examining The Marketing Impact Of The Top 75 E-Commerce Apps In SEA
It’s The Most Wonderful Time Of The Year! And It Ought To Be, For Your Business
Socialbakers: Most Engaging Candy Brands On Facebook This Halloween
e-Conomy SEA Report 2019: Powering Southeast Asia’s $100 Billion Internet Economy
You need some tools or technology, which will present you the data and predict your business and forecast it.
It may not hurt to at least maximize Google's potential and research on that company you are eyeing for.
Handle every feedback gracefully and make efforts to improve. It can help better your skills and make clients more confident...
Fred shares the five things you should consider in getting to your ideal client on social media.
Obviously, you should outsource your social media management if you have a combination of these 4 limitations internally.
Introducing 'Phygital', where the main drive is to engage retail consumers by bridging the gap between the phygital retail space...
If you are running a business, then there are chances you are wondering if blogging is worth your time and...
Here are 5 proven tactics that you can copy for your Instagram strategy.
With the small bunch of effective emails, one can easily take his online store on never ending heights. Read on...
All the graphs, analytics, reports and ‘data’ from all channels are showing promising signs but still nothing on the conversion.
Known as TVM, the movement was created by a group of 50 most influential people on LinkedIn Malaysia. Together, they...
Instead of generating leads through your business, why don’t you yourself help to generate leads for your company?
I am going to share with you how dating is a lot similar to selling and how you can improve...
Biggest benefit of voice broadcasting is that you don’t need to spend a big amount from your pocket.
Content is always the main protagonist in a marketing campaign. Without effective content, marketing campaigns lose their sharpness and relevance.
Despite having your key messages outlined clearly in the release, if the email is sent to the wrong editor, this...
By following these steps and keeping your unique audience in mind, your brand can successfully expand into Asian markets.
According to Nor Afizah Thalhan, There are new things I could learn, from knowledge, perspective, words to terms being used...
I started working at Peoplewave as an intern, building up my experience in a digital marketing role. This was my...
Be prepared with Plan B, predict the worse case scenario and keep Plan B, Plan C or even Plan D...
The management only cares about one thing when measuring your social media efforts - sales revenue.
The virality is not only organic, the sharing pace is absolutely unbelievable too.
Passionately committed to building a business that has a definitive impact on the automotive industry in the ASEAN region.
I must say that dealing with small businesses is tougher than large corporations. It’s not a walk in the park....
Here is everything you need to know about the upcoming general election, from the eyes of a digital marketer.
Marketing In Asia asked: Roberto Cumaraswamy, a Malaysian-based multi-generational marketer, about his 2018 marketing thoughts.
One cannot help to admire the art direction that DUKUN portrayed. I can really see that the Malaysian movie industry...
The Ten Product Brand Commandments comes into effect in reassuring no unwanted ‘incident’ should occur during production time.
Often we don’t pay attention to the fact that we are still using old principles way of doing things when...
Picking the right influencer through SociaBuzz who can help you to reach your marketing goals.
From preparation to dealing with different clients from different industries, here are few B2B sales and marketing lessons I’ve learned...
As the world constantly evolves, new digital disruptions that affect how traditional businesses work are introduced every day. Enter crowdfunding,...
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative...
In my previous article, I talked about 3 out of 6 Cialdini’s principle that I detected in Vivy’s marketing strategies....
Innovative freemium business model is one of the key attributes of Viu that sets us ahead of the pack.
According to Azwan Baharuddin, it is an exciting time to be in Malaysia right now. We asked why.
Vivy Sofinas Yusof has taken her fashion e-commerce empire by storm. At the age of 30, she's a successful fashion...
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.
I figured now would make for the perfect timing to play Olivia Pope and revisit the very fundamentals of PR...
She strongly believes in consumer engagement and connection, besides the needs of highlighting on travelling smart through ancillary offerings.
A distinctive brand will earn more recognition, interminable impression and most importantly, make a profit.
Influencer marketing is one of the main new drivers of customer acquisition for beauty brands around the world.
The main cornerstone of digital transformation is the extensive collection of real-time customer data, and the analysis of these data...
The applicability of the above V-Day marketing ideas can be performed on any products/services.
On a serious note, certifications are really an investment that you shouldn't ignore. It will pay for itself many times...
The key question we should be asking is - what kind of customers will be raving about your brand?
Marketing real estate in marketing content can either lead you through hell or miraculous success.
If only we could look beyond these stereotypes and focus on the work ethics of an agency girl (or boy)...
Learn this, practice this. Make it as your lifelong mission to perfect this. I can promise you now that once...
Marketing activities are often being associated with spending more either for increasing company’s sales or for attracting prospect customers, yet...