Mistakes To Avoid In Consumer Research
My experience at a recent agency showed me the âdark sideâ of…
The Unsung Hero We Forget To Thank
Who is the father of advertising? Subject matter experts and media enthusiasts…
Tele-marketing: The Old School Marketing Method That Changed My Life
I had a mentor, Mr Hans Rahman. Everything about telemarketing, I learnt…
This is the Real Reason Why Your Sales Result is Weak
I will share a secret of my sales career success. If you…
What Do You Actually Mean When You Say That You’re A Sales Professional?
When we say we are in sales, we are branded with certain…
In Memoriam: The Marketing Common Sense That Will Die In 2018
Bid farewell to these Marketing common senses that couldn’t make it to…
Dear PR Practitioners, Have We Gone Digital Or Are We Just Lazy?
Excuse the blunt question posed in a title. Normally public relations practitioners…
PR Pitching 101: What We Can Learn From Malaysia’s Sweethearts
However, learning should not be limited to PR and branding managers and…
Be Very Careful When Receiving Marketing Advice From Your Friends
It is happening to you, and that is not okay. Be very…