Tata Communications has secured a five-year deal to provide global host broadcasting services for the World Athletics Series events.
Starting in 2025, Tata Communications will serve as a critical strategic supplier to World Athletics, aiming to raise the bar on innovation and audience engagement.
This collaboration will enable World Athletics to attract and retain a global audience, enhancing the connection between fans and the sport by intensifying the thrill and emotion of live athletics competitions around the world.
Tata Communications will be responsible for delivering tailored, top-tier live content to broadcasters globally, ensuring that fans in every region can experience the excitement. As the host broadcaster, the company will play a crucial role in producing engaging coverage of World Athletics events worldwide.
Additionally, Tata Communications will assist broadcasters in enhancing the viewing experience and developing a connected fan base through region-specific feeds.
The agreement leverages Tata Communications’ global media platform, which features a video-native edge platform and application stack. This provides comprehensive support that aligns with the demanding schedule of the sport’s international events.
Dhaval Ponda, global head of media & entertainment business at Tata Communications, commented on the partnership: “It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world.”
“We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA or beyond. As we bring the vibrancy of global athleticism to screens, I’m eager to see those stories inspire the next generation of Indian sporting excellence,” he continued.
The partnership will be inaugurated in a landmark year for the sport, with the 2025 schedule featuring the World Athletics Indoor Championships in Nanjing in March, World Athletics Relays in Guangzhou in May, World Athletics Road Running Championships in San Diego in September, and culminating with the premier World Athletics Championships in Tokyo.
