The Marketing Society proudly announces key leadership updates within its Singapore hub as the organisation continues to strengthen its commitment to empower marketers to thrive and lead, raising marketing’s positive impact across the Asia-Pacific region.
Gita De Beer, Global Director of Strategic Initiatives at Heineken, takes on the role of its new Chair in Singapore alongside six new board members. This significant step in the Society’s growth in Asia brings together senior leaders from world-class brands, united in their mission to drive marketing excellence across the region. Gita brings over 18 years of experience with iconic brands such as Unilever, Coca Cola, and Diageo. Having previously served as a board member, she now takes the helm of the Singapore Hub. As the new Chair of The Marketing Society Singapore, Gita is deeply committed to elevating the work of Asian marketers onto the global stage while fostering their personal growth. Her vision is to empower marketers in Singapore and the region to lead with confidence, realise their ambitions and amplify Asia’s unique strengths worldwide.
Speaking on her new appointment as Singapore Chair, De Beer said: “At The Marketing Society Singapore, you, our Members, are the reason we exist. We are dedicated to empowering marketers at every stage of their careers to thrive, connect, and lead with confidence. I am incredibly proud to introduce our exceptional new board of senior leaders—trailblazers behind some of the world’s most iconic brands. These aren’t just industry leaders, they’re changemakers whose experience spans building brands from within, navigating growth, and leading through transformation. Together, as a board, we are committed to supporting you in unlocking your full potential as we navigate the exciting challenges and opportunities ahead. Let’s connect, grow, and lead together.”
In addition to this leadership change, The Marketing Society is delighted to welcome six newly appointed board members:
• Amrita Randhawa, CEO, Singapore & Southeast Asia, Publicis Groupe
• Cindy Tan, Managing Director, Global Clients APAC, Meta
• Lex Bradshaw-Zanger, Chief Marketing & Digital Officer SAPMENA, L’Oréal Groupe
• Severine Vauleon, Global Brand Vice President, Unilever (Lux)
• Siew Ting Foo, Transformational Growth Leader and Author (ex HP/Diageo/Mars/Unilever)
• Sohil Tiwari, Chief Financial Officer APAC, ex Mastercard
These leaders bring unparalleled expertise and a shared commitment to innovation, inclusivity, and excellence and they join existing board members; Erica Kerner, MD, Global Head of Brand Partnerships, Sponsorships & Events, Standard Chartered, Lynette Pang, Deputy CEO, National Arts Council, Matthias Blume, VP & General Manager Alcoholic Ready to Drink Beverages ASEAN & South Pacific Coca-Cola, Xiaowei Liu, Director, Special Projects, Asia World Energy Council. Together, they will create new opportunities for marketers to thrive, ensuring that The Marketing Society continues to be a driving force for transformation and growth.
Sophie Devonshire, CEO of The Marketing Society, said, “Gita’s dynamic leadership and the expertise of our new board members will help us continue to build our growth and success in Singapore. Their combined experience across global brands and markets is superb in helping support the best, most ambitious marketing leaders across Southeast Asia.”
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