Marketing research findings can promote translational impact and commercialisation of innovations such as products, services and technical know-how so that the benefits of the University-academia-community-country interactions go beyond discussion by meaningful accomplishments.
This Is How Marketing Research Findings Promote Translational Impact
Universiti Malaysia Kelantan (UMK) is the 19th public university established in Malaysia back in 2006 with the main focus on entrepreneurship. Currently, UMK is enjoying a great growth rate on its undergraduate and postgraduate students enrollment balancing from 8 faculties and 4 centres of research excellence. UMK aspires to be the No. 1 Entrepreneurial University in Malaysia by 2023, in ASEAN by 2026 and in Asia by 2030.
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