Tic Tac, the renowned confectionery brand under Ferrero India, has unveiled its innovative digital campaign, #FindYourMatch. This campaign uniquely combines the brand’s Minty & Fruity flavor range with consumers’ personal music preferences, creating a harmonious blend of taste and tunes.
A Flavor for Every Personality
The campaign features a series of digital films starring Bollywood icon Ranveer Singh. Singh, known for his dynamic personality, embodies various characters to illustrate how each individual can find a Tic Tac flavor that resonates with their unique persona. The films conclude with Singh encouraging viewers to rejuvenate their inner vibes with Tic Tac, symbolizing a refreshing fusion of flavor and character.
Tic Tac Meets Spotify: A Musical Matchmaking
In a groundbreaking collaboration, Tic Tac has partnered with Spotify to enhance the #FindYourMatch experience. The campaign’s centerpiece is the “Tic Tac Find Your Match” microsite, which invites users to select from a range of music vibes. Utilizing an AI algorithm, the site matches the chosen vibe with a corresponding Tic Tac flavor and crafts a personalized Spotify playlist for each participant. The campaign offers four distinct music vibes and flavors, including Romantic Vibes with Tic Tac Strawberry and Fun Party Vibes with Tic Tac Orange, among others.
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Marketing Innovation: Engaging the Youthful Audience
Zoher Kapuswala, Marketing Head of Pills & Gums at Ferrero India, emphasizes the brand’s commitment to engaging with its youthful audience through innovative methods. The #FindYourMatch campaign is a testament to this approach, combining Ranveer Singh’s vibrant personality with the universal appeal of music. This collaboration with Spotify is expected to resonate deeply with consumers, playfully celebrating the diverse Tic Tac flavors in line with each individual’s personality.
A Campaign of Interactive Delight
Tic Tac’s #FindYourMatch campaign stands out as an interactive and enjoyable experience, inviting consumers to explore the delightful world of flavors in sync with their favorite music. It’s a unique concept that adds an element of fun and excitement, allowing the audience to connect with the brand in a more meaningful and personalized way.
