SINGAPORE, 21 AUGUST 2024 – In a significant move to bolster its advertising presence in Australia, Tinder and Match Media Group have announced an exclusive partnership with Campbell Pacific Media & Partners (CPM). This collaboration marks a strategic effort to enhance advertising and paid partnerships on Tinder’s platform within the region.
Caroline Campbell, the founder of CPM, brings over two decades of experience in the Ad Tech and Digital Publisher space. Her illustrious career includes senior roles at tech giants such as Microsoft, Yahoo, and AOL. Campbell’s expertise in leading programmatic and regional agency sales, particularly during her tenure with Yahoo in 2014 and later with AOL Platforms as the commercial director of APAC, positions her as a formidable force in the industry. In 2018, she joined Brave Bison as MD/EVP, driving significant growth across the APAC region.
Strategic Focus on Australian Market
The partnership will see CPM working closely with Australian clients and agencies to create and nurture advertising partnerships with Tinder, a global leader in online dating. CPM will strategically engage underserved buyers, connecting them with Match Media Group for campaign activations that resonate with Tinder’s expansive audience.
Reflecting on this collaboration, Caroline Campbell expressed her excitement, saying, “The CPM team is absolutely thrilled to be working with Tinder and Match Media Group on this exciting opportunity in Australia. This is a business and platform that really excites us. Having met my own partner on Tinder and with 2 small children, I know the value of the platform for potential advertisers.”
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About Tinder
Since its launch in 2012, Tinder® has revolutionized how people meet, growing from a single match to one billion matches in just two years. With over 97 billion matches to date, the app serves approximately 50 million users monthly across 190 countries. Its global scale and impact on real human connections have earned it a unique position in the market. In 2024, Tinder was recognized with four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe™.”
About Campbell Pacific Media & Partners (CPM)
Founded in November 2023, CPM’s mission is to accelerate growth for innovative Ad Tech startups and blue-chip organizations across the APAC region. Representing brands such as Moonbug, DAIVID, Kindred/Audience Logic, Acorn-i, Fireblocks, World Football Legends, and FirstPartyCapital, CPM offers a hands-on approach to driving revenue growth. Their experienced Ad Tech sales professionals are committed to rolling up their sleeves and driving new business conversations across the complex and diverse APAC landscape.
Olia McDonald, the newest senior executive at CPM and Country Manager for Australia, will spearhead the Tinder sales initiatives in Australia alongside the founders, Caroline Campbell and Eliot Connor. For all Tinder sales inquiries in Australia, Olia McDonald can be reached at olia@campbellpacificmedia.com, and Caroline Campbell at caroline@campbellpacificmedia.com.