Tinder’s New Initiative on Online Safety
Tinder, and its parent company, Match Group (NASDAQ: MTCH), have joined forces with Jonathan Bennett, the iconic actor from ‘Mean Girls’, to amplify the message of online safety. Bennett, who is no stranger to the theme of toxic behavior, is here to shed light on the importance of being vigilant against online financial scams.
Marking October 3rd with a Purpose
October 3rd, a date that resonates with fans of ‘Mean Girls’, has been rebranded as World Romance Scam Prevention Day. This day aims to bolster education and awareness about a pressing issue that affects millions globally: the dangers of sending money or investing with strangers online.
Jonathan Bennett commented, “Fans have a lot of fun celebrating all their favorite memes and quotes every October 3, but it’s also important that we can take this day to acknowledge some important lessons about how we interact with others online. We want everyone to continue to recognise this day, while also being more aware of the types of common behaviours of online scammers to watch out for.”
The Rising Threat of Online Scams
Recent data from the FBI reveals alarming statistics. Crypto scams, notably the “Pig Butchering” scam, have emerged as the most significant financial scam in the US, amassing over $3 billion. While older adults remain the primary targets, the younger demographic is increasingly falling prey to these scams.
Stephanie Danzi, SVP of Global Marketing at Tinder, expressed, “At Tinder, we are proud to lead on safety efforts and create campaigns that are both beneficial and culturally relevant that can help drive more awareness and make dating safer on our app and across online platforms. On World Romance Scam Prevention Day, we are educating our users of all ages on ways to protect themselves, so they do not fall victim to online fraudulent scams.”
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A Global Effort to Combat Scams
Kathy Waters, Executive Director of Advocating Against Romance Scammers, highlighted the broader mission. “World Romance Scam Prevention Day aims to squash stigmas that prevent approximately 97% of victims from reporting and obtaining justice. Advocating Against Romance Scammers created this day to help bring together every global entity affected by the scams to increase awareness and help others understand the severity of the controlled manipulation in order for the fraud to succeed. We appreciate that Match Group and Tinder have joined our efforts and are doing their part to help raise awareness for their users on their platforms.”
Tinder’s Proactive Measures
This campaign is a continuation of Tinder’s commitment to user safety. Following recent in-app safety messages across Southeast Asia and a public awareness campaign by Match Group earlier this year, the company has been at the forefront of introducing features like selfie verification, video chat, and pop-up safety tips based on detected conversation content.
For more information on the efforts of Advocating Against Romance Scammers, click here.
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