Singapore – Toyota Motor Asia (TMA) and Toyota Motor Thailand (TMT) unveiled an evolution of its Move Your World brand initiative at the Bangkok International Motor Show, taking a leap forward in its dedication to progress, inclusion, and empowerment across Asia. The expansion marks a transformative shift in Toyota’s vision that began in 2019, now embracing an even broader and more impactful mission.
What started as a regional initiative reinforcing Toyota’s promise of “Mobility for All” has since evolved into a movement that goes beyond automotive innovation. Move Your World is now set to inspire positive change, spark meaningful social impact, and create lasting connections that transcend mobility. This vision highlights Toyota’s commitment to shaping a future where everyone can move forward—together.
With over 60 years of long-standing presence across Asia, TMA’s impact has reached over 50 million people and supported more than 700,000 jobs, playing a central role in driving both economic growth and social opportunity. The expansion of Move Your World builds on this legacy, bringing the company’s impact across the region under one unified, purpose-driven narrative that resonates with individuals, communities, and industries alike.
“Move Your World reaffirms our commitment to driving progress and inclusion throughout Asia,” said Preston Tan, Vice President, Toyota Motor Asia. “This initiative goes far beyond innovative mobility solutions—it’s about inspiring individuals, fostering connections, and empowering communities to achieve their full potential. As we embark on this next phase, we’re challenging perceptions, redefining boundaries, and building a future where everyone can thrive and move forward together.”
Bringing Move Your World to Life: A Forward-Looking, Purpose-Driven Vision
Move Your World takes inspiration from the youth movements and grassroot collectives shaping Asia. The brand repositioning is designed to connect the region’s talent, creativity, and innovation, fostering a bigger future collectively.
At the heart of the launch at the Bangkok International Motor Show, a live art installation brought the spirit and energy of Move Your World to life. Thousands of red arrows, each symbolising an attendee at the event, moved dynamically in real-time, forming an evolving collective artwork that reflected the power of community and shared movement. This immersive experience transformed every visitor into an integral part of the narrative, reinforcing the idea that true progress is made together.
Complementing the installation, a brand film was also unveiled to highlight the role of creativity in generating new ideas and driving innovation, reinforcing the transformative impact of collective ingenuity.
Looking Ahead: The Future of Move Your World
Toyota’s commitment to its customers through the Move Your World brand initiative will continue to evolve, expand, and foster new partnerships that champion progress, inclusion, and social empowerment in recognition of a future set to be shaped by the energy and creativity of young Asians.
Moving forward, Toyota in Asia will embark on collaborations with different culture-shapers in music to create a network of community-driven activities across the region—leveraging music as a medium for self-expression and collective identity. Through these partnerships, Toyota aims to empower individuals to find their voice, connect with others, and redefine what it means to move the world forward together.
As Toyota drives innovation in the mobility sector, Move Your World remains the heart of its mission to inspire change, empower communities, and ensure that the future of mobility is an inclusive journey that every individual can embark on.
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