Celebrating over a decade of innovation and utilitarian design, TUMI’s latest evolution of Alpha Bravo comprises over two dozen entirely new styles ranging from backpacks to totes and briefs focused on modularity, sustainability, and durability. Many styles feature a recycled ballistic nylon fabric and all are compatible with the brand’s new TUMI+ travel accessories. These cleverly designed accessories, from modular pouches to detachable water bottle holders, can be attached to the interior or exterior of bags using daisy chains, G-hooks and carabiners to enhance functionality. In addition to the Alpha Bravo core collection, TUMI has also released a time-limited Capsule made from a durable ripstop that takes its cues from the collection’s military-inspired heritage.
As part of the Alpha Bravo relaunch, TUMI unveils the Life in Forward Motion campaign, spotlight lighting the collection in a series of short films starring the “TUMI Crew:” F1 Driver Lando Norris, Pro Footballer Son Heung-Min, Grammy-winner Anthony Ramos, and singer-songwriter Gracie Abrams.
Lando Norris with Alpha Bravo Navigation Backpack
Chapter 1 stars F1 Driver and Gamer Lando Norris and features the Navigation Backpack, Mason Duffel, and Classified Waist Pack. The junior champion and 5x Formula 1 podium-finisher started racing at 7 years old and became the youngest World Karting Champion at 14. He joined Formula 1 as the youngest-ever British Formula 1 driver at age 19 and now with multiple podiums, fastest laps and a pole position under his belt, he’s paving his way to becoming a future Formula 1 World Champion.
Son Heung-Min with Alpha Bravo Liaison Tote
Chapter 2, starring Pro Footballer and Role Model Son Heung-Min, debuts January 27, 2022, and will feature the Logistics Backpack, the Navigation Backpack, and the Liaison Tote. Son is an integral part of the Tottenham Hotspur Football Club and is the South Korean national football team captain. In 2019, Son became the highest-scoring Asian player in the Champion’s League, following this by becoming the first Asian player to score more than 50 goals in the Premier League in 2020. Son has been named the Best footballer in Asia 6 times. With a humble and carefree attitude, his popularity transcends all people and brings fans together as one.
Anthony Ramos with Alpha Bravo Recruit Chest Pack
Chapter 3, starring Grammy-winning and Golden Globe and Emmy-nominated Actor, Performer and Musician Anthony Ramos, debuts February 7, 2022, and features the seasonal Recruit Chest Pack, the Ally Backpack, and the Transport Pack. A storyteller, visionary and creator, Ramos recently released his sophomore album, “Love and Lies” melodically capturing raw emotions. Gracing covers of The Hollywood Reporter and Time Magazine, Ramos was included on TIME 100’s prestigious “Next” list, highlighting emerging leaders who are shaping the future.
Gracie Abrams with Alpha Bravo Platoon Sling
Chapter 4, starring acclaimed singer-songwriter Gracie Abrams, debuts March 8, 2022, featuring the Platoon Sling, the Junior Crossbody, and the Search Backpack. Named an artist to watch by taste-making outlets like Pigeons & Planes, Fader, and i-D, in addition to being crowned one of seven breakout female musicians by Vogue UK, Abrams has amassed a devoted following on the strength of her emotionally intimate lyrics and DIY sensibilities. With her latest project, This Is What It Feels Like, Abrams brings her raw introspection to the most intimate of emotional experiences. Abrams is set to embark on a tour of North America and Europe in early 2022.
Events slated to accompany the launch include experiential pop-ups around the world featuring one-of-a-kind items from the Tumi Crew and an immersive look into the Alpha Bravo collection.
TUMI debuts the experience at the Dubai Mall in UAE from February 8th through February 14th of 2022.
