Tyroo, a significant player in the adtech industry with Asian roots, has recently declared a global collaboration with the visual discovery platform, Pinterest. This partnership aims to amplify the exposure of advertisers on Pinterest’s platform, extending to regions where Pinterest’s ad services are still on the horizon.
The New Era of Advertising on Pinterest
With the advent of July, Tyroo is poised to usher in a transformative era of advertising. Advertisers in nations not yet catered to by Pinterest will now have the opportunity to showcase their ads to a global audience on the platform. This fresh venture aligns perfectly with the marketers’ desire to be discovered during the crucial planning stages and to connect with consumers when they’re actively exploring businesses to influence their purchases.
Tyroo’s Expertise Fuels the Alliance
Within this partnership, Tyroo lends its extensive expertise to manage accounts, offer specific practices and education, handle financial affairs, and streamline processes, creating a harmonious environment for brands and agencies alike. This alliance stands as a golden opportunity for Asian brands to tap into Pinterest’s rich user base spread across North America, EMEA, LatAm, and APAC.
Notable Voices on the Partnership
Bill Watkins, the Chief Revenue Officer of Pinterest, enthusiastically shared, “Pinterest uniquely connects advertisers with consumers across the funnel who come to the platform with intent and when they’re most open to discovering brands. We’re excited to partner with Tyroo to empower advertisers in countries where we’re not serving ads to reach the highly engaged audience on Pinterest in countries where we do.We will ultimately have the opportunity to deliver more compelling brand content for our users to take action on”
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Echoing this sentiment, Siddharth Puri, CEO of Tyroo Technologies, expressed, “With Tyroo’s specialised arm for commerce-based advertising, our partnership with Pinterest will benefit leading brands,across a range of consumer categories, and agencies. Pinterest is a unique platform where the audience comes with high commercial intent – ads on Pinterest are not only useful, they’re additive to the user’s experience. Through this partnership, we will continue to strengthen our mission to enable brands and agencies in APAC to become successful and scale through world class advertising solutions, technology innovations and other value added support. We’re looking forward to helping our existing and potential network of brands and agencies build and scale their reach on Pinterest.”
Source: Marketech APAC
