Unicom Marketing, an esteemed leader in event management and Digital Out of Home (DOOH) across Malaysia, Singapore, Vietnam, and Indonesia, has recently unveiled a pioneering partnership with Location Media Xchange (LMX), the supply arm of the esteemed Moving Walls Group.
A New Era for Mobile Advertising
This alliance signifies a pivotal shift in DOOH media, as Unicom integrates the LMX platform to bolster measurement and automation across their fleet of moving LED truck screens. Renowned for their dynamic mobile event management services and a robust history spanning over 15 years, Unicom’s extension into advertising via LED-wrapped trucks is a seamless evolution, offering advertisers flexible and highly targeted options.
Technological Advancements in Advertising
The realm of DOOH media is experiencing expansive growth, reaching into novel venues and adopting mobile solutions like LED trucks, known for their exceptional adaptability. These trucks, now activated programmatically, emerge as a formidable tool in the marketer’s arsenal. Unicom’s adoption of the LMX Content Management System (CMS) allows for the agile management and customization of content, enabling advertisers to broadcast messages that resonate with the audience, influenced by real-time traffic and local points of interest.
Enhanced Autonomy for Advertisers
Furthering this innovative stride, the partnership introduces a white-labelled online self-serve portal, significantly augmenting Unicom’s capability in managing and launching campaigns with efficiency and precision. This user-centric platform is not merely about ease of use; it’s about refining the advertising process, ensuring it’s swift, transparent, and accountable. As Unicom anticipates integrating this feature more deeply in their forthcoming phase with LMX, the advertising world watches keenly.
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Industry Leaders Weigh In
Jason Yong, founder of Unicom, the objective is to provide marketers with a fast, accountable, and dynamic media solution. “Given our background in the mobile event space, we understand how important it is for marketers to have a presence in the right location. Our partnership with LMX provides marketers with the ability to verify the locations, as well as deliver tailored content based on a range of factors.”
Srikanth Ramachandran, Founder and Group CEO of the Moving Walls Group, expressed his enthusiasm for this innovative partnership, stating, “Unicom has a history of providing bespoke mobile event solutions and they are benefitting from applying a similar approach to their LED truck advertising product. We are proud that the LMX platform is being used to manage, measure, and automate advertising on this unique channel.”
As Unicom Marketing strides forward with its strategic partnership with Location Media Xchange, it’s setting new benchmarks in the DOOH advertising domain, heralding a future where marketing is not just seen but is also contextually resonant and strategically placed. For the latest insights and developments in this dynamic field, keep your eyes on Marketing In Asia.
