Universal McCann’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for foodpanda. The news comes following a competitive pitch review which commenced in September this year. The agency was praised for its strategic ideation, competitiveness, and ability to transform media excellence into real business results.
Audrey Chong, Chief Executive Officer of Universal McCann and UM Studios said, “foodpanda is an exciting brand that continually pushes the boundaries of innovation when it comes to all things delivery, and we are thrilled to have this opportunity to work on the business. UM’s Futureproof ambitions to help build brands that disrupt through data-led integration, digital acceleration and content creation through a consultative lens aligns with foodpanda’s vision of the media partnership. The team is excited to get started on this fun, daring brand and we look forward to collaborating and building more buzz together.”
Bernard Chong, Marketing Director of foodpanda said, “We were looking for more than just an agency. We were looking for a partner. One who would challenge the conventional, to drive innovative, data-driven integrated media planning solutions for us. UM ticked all these boxes, bringing a freshness of thinking and agility that matched the needs of our business. We were especially impressed by the people we met, and the commitment of the UM team. We are confident their insightful expertise across data, analytics and storytelling will help us drive more brand love for foodpanda.”
The appointment will commence the first week of December. foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero, and headquartered in Berlin, Germany. foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore.
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