Industry-leading marketing agency, UnRavel Digital announced that it has signed a digital marketing agreement with Malaysian headquartered, Maestro Swiss Group, to revitalise and expand the company’s product offering, Vico Chocolate Malt Beverage, in the digital space.
Through this strategic partnership, Unravel Digital Marketing will work alongside Maestro to spread more awareness and consideration of Vico utilising not only digital platforms but also through other mediums such as radio, print and even food delivery platforms.
Alwin Yew, Director of Sales & Marketing at Maestro Swiss Management Services Sdn Bhd
“We are excited to partner with Unravel to further grow the brand presence of a Malaysian favourite beverage, Vico. The founders of Unravel have put together a terrific brand and leadership team; they have shown that they can execute, and we are excited to further accelerate the growth of the Vico brand. Digital marketing has become a crucial component and the pandemic has dramatically accelerated this demand. Partnering with Unravel will enable us to unlock the full potential of digital transformation and further grow Vico’s brand presence in the country.” says Alwin Yew, Director of Sales & Marketing at Maestro Swiss Management Services Sdn Bhd.
“This partnership is also in line with our commitment to pivot our clients’ businesses by leveraging technology to accelerate an end-to-end commerce solution for them. As e-commerce evolves and becomes an increasingly important channel for business growth, brands are seeking innovative ways to amplify their online presence and this is what UnRavel promises to do. We synergise the best-in-class expertise from e-commerce, media and communications to create a strong end-to-end marketing solution for Maestro to increase brand awareness and drive higher sales for Vico,” says Matthew Wong, Managing Director of Unravel Digital Marketing.
