As an affirmation of its continuing ambition to broaden its scope and serve brands across the globe, Indian mobile adtech giant, Ventes Avenues, has unveiled its expansion into Malaysia. Joining a growing list of Southeast Asian nations where the company has a presence, Malaysia represents the latest chapter in the firm’s successful story of growth and development.
Already firmly established in Singapore and having ventured into Indonesia in 2019, Ventes made a promising leap onto Vietnamese shores in 2022. This strategic move into the Malaysian market reaffirms the company’s commitment to growth in Southeast Asia and its dedication to helping brands optimize their mobile marketing efforts.
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Specifically, Ventes Avenues will focus on assisting brands in maximizing app performance and implementing effective retargeting strategies. Understanding the importance of individual users in the app marketing landscape, the company is set to launch a suite of services tailored to the unique requirements of the mobile marketing sphere.
Ventes Avenues’ CEO and founder, Niloufer Dundh, expressed his excitement about the agency’s entry into the dynamic Southeast Asian market. He highlighted that this expansion underlines a significant milestone in the company’s journey and reflects its commitment to provide exceptional value to brands in the region.
Building on its solid foundation in Singapore, Indonesia, and Vietnam, the company plans to create meaningful connections, offer comprehensive solutions, and leverage its mobile advertising expertise to drive growth. All these with a vision to enhance brand visibility and deliver measurable results in an ever-changing digital ecosystem.
Simultaneously, Malaysia has proven itself as an attractive hub for agencies looking to invest. Earlier this week, marketing agency Pounce announced the establishment of its new office in Malaysia. This Sydney-born agency is also expanding into the Asia-Pacific region, aiming to better support its Asia-based clients.
Pounce’s CEO, Simran Kaur, shared her excitement about the new office on LinkedIn, calling it a “major milestone in Pounce’s global growth journey”. She expressed hope that the new rebrand would reflect the agency’s shifting focus from creating work that impresses to work that creates an impact and pushes boundaries.
News based on Marketing Interactive.
