Visa, an industry leader in digital payments, has started its “Pay Safe with Visa” campaign in India to promote secure and hassle-free card payments. The campaign has been designed to illustrate the various situations where using Visa is equivalent to a safe digital payment experience. Vicky Kaushal is the star of this campaign, featuring in three 30-second clips that illustrate the payment process. The first video features how one can securely pay through their POS terminal, phone or Visa card. Plus, it demonstrates the convenience of using verified Visa credentials for online payments.
This campaign spotlights Visa’s payment options as a secure, reliable & convenient choice for customers. Its layers of cryptography and cutting-edge services, such as tokenization, provide a seamless payment experience. The movies emphasize the different facets of card payments, as well as their inherent safety properties that make them secure, comfortable, and stress-free to use.
Sujatha V. Kumar, Head of Marketing for Visa in India & South Asia noted their longstanding reputation as a trusted digital payments provider and how card payments remain reliable through time. The “Pay Safe with Visa” initiative emphasizes the security of card payments while also reinforcing Visa’s dedication to secure transactions. This campaign seeks to showcase this inherent benefit of using cards for payments.
Visa has launched a new campaign to raise customer knowledge about the reliability & safety of digital payments. The brand is highlighting the satisfaction that comes with paying securely with their cards. Vicky Kaushal expressed his delight at being part of Visa’s campaign, emphasizing that he values the safety provided by digital payments. He also looks forward to demonstrating how Visa’s cutting-edge and secure payment options can bring peace of mind to consumers.
Leo Burnett created the vision for these pictures, with Shekhar Kamble from DreamPunk taking charge of the direction. The movies capture everyday situations and form a believable, honest ambiance that viewers can associate with. Visa is running this campaign to emphasize the value it places on guaranteeing secure card transactions at all times, regardless of the situation. It wants to ensure that customers feel confident while making purchases with their cards.
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Sachin Kamble, National Creative Director at Leo Burnett India, declared that the topmost priority regarding payments has been and always will be safety. Vicky Kaushal stars in the campaign to demonstrate how Visa cards offer a sense of reassurance and safety, similar to what one feels when taking steps to protect their personal belongings. The advertisement draws a parallel between these two scenarios.
Overall, Visa’s new campaign aims to promote safe and secure digital payments, demonstrating that Visa is committed to providing secure payment options, and its payment options are an ideal choice for anyone looking for a safe and seamless payment experience.
