In a remarkable stride towards embracing diversity and individuality, renowned American lingerie and beauty brand, Victoria’s Secret, has launched its first all-female produced campaign in Malaysia. The campaign spotlights local models Mia Atasha and Jane Teoh, celebrating women who dare to be unique and confident in their own skin.
Victoria’s Secret Malaysia took to Instagram to introduce their innovative campaign for the T-Shirt Bra collection. The post underscored the campaign’s unique essence, describing it as a celebration of women who fearlessly embrace their individuality in daily life. The campaign encourages women to feel confident and comfortable, advocating the ethos, “#BeAuthenticBeYou”. The post was concluded by tagging the Malaysian talents Mia Atasha and Jane Teoh.
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Mia Atasha couldn’t contain her excitement as she shared her participation in the campaign. The local model expressed her gratitude towards both the Malaysian and US teams for providing her with this exceptional opportunity. The campaign, she shared, felt surreal and beyond her teenage dreams.
The central theme of the campaign is to portray women as an empowering force when they collaborate and support each other. Jasmine Wong, the film director for Women Photographers Malaysia, lauded the initiative as a refreshing approach that truly celebrates the strength of female creativity.
The campaign focuses on Victoria’s Secret’s T-Shirt Bra collection, emphasizing its comfort and stylish design. The collection includes an array of colors, with each piece featuring the brand label embedded on the lingerie straps.
The launch of the campaign coincides with Victoria’s Secret’s announcement to bring back its much-anticipated runway show after a four-year break. The show, known for its extravagance with supermodels and celebrities adorning the runway, is set to undergo a revamp to reflect the modern image of the brand.
Victoria’s Secret has stated that it aims to innovate its business strategies, and bringing back the runway show is an integral part of their new approach. However, the specifics of the revamped format remain undisclosed.
This article is based on information from Marketing Interactive.
