Indian cricket legend Virat Kohli has launched a new fashion line, Wrogn Zero, in partnership with Flipkart. Wrogn Zero stands at the confluence of style, comfort, and affordability, offering an assortment of ultra-lightweight clothing and footwear that mirrors Kohli’s trendy persona. With over a hundred unique styles, this collection is designed to resonate with the fashion-forward consumer.
Virat Kohli, known as much for his style as his cricket, commented on the launch, “Wrogn Zero encapsulates my personal style, prioritizing comfort and an ultra-light feel. Who enjoys the burden of extra weight? Certainly not me! My fashion sense, like my cricket, is about keeping it light, easy, yet chic. I am thrilled to introduce this collection even to the farthest corners of the country via Flipkart.”
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Abhishek Maloo, senior director of Flipkart Fashion, shared his excitement at the launch, stating, “At Flipkart, our goal is to bring the finest fashion to every customer across India at the best value. Given the growing interest in celebrity-led fashion, Virat Kohli’s stature as a style icon makes Wrogn Zero a perfect fit for our platform, particularly in time for our end-of-season shopping festival. With a collection that enables young people to elevate their style game within budget, this launch aligns with Flipkart’s mission to democratise fashion, catering to the demand for trendy yet affordable clothing without quality compromises.”
Vikramaditya Reddy, COO and co-founder of Wrogn, added, “Wrogn Zero is a distinctive collection offering functional yet fashionable attire, empowering each customer to become a trendsetter. The range draws inspiration from Virat Kohli’s fashionable persona, encouraging customers to refresh their wardrobe with lightweight clothing and footwear from Wrogn Zero. By launching on India’s leading e-commerce platform, Flipkart, we can not only reach our target audience but also inspire today’s youth to make affordable, comfortable, and stylish choices.”
