VoxEureka, a leading integrated communications consultancy, and its sister digital agency, Vertixal, have announced several senior appointments to further elevate its communications, creative, and digital capabilities.
Suleka Suppiah and Foo Mei Ling have joined VoxEureka as Account Directors and will work alongside Deputy Managing Director Crystalbelle Lau to expand its consumer practice.
Suleka brings over 15 years of experience leading high-impact campaigns across FMCG, retail, property, and hospitality sectors in the Malaysian and Indian markets. She played a key role in launching TNG Digital’s e-Wallet in Malaysia, leading PR, social media and grassroot-level communications that helped establish it as the country’s No.1 e-Wallet. During her tenure in India, she led campaigns for the Tata Group’s consumer and retail businesses, showcasing her ability to navigate diverse market dynamics.
Foo joins VoxEureka with over 14 years of agency experience in the retail and luxury category. She has worked with prestigious global brands, including Ferragamo, LOEWE, Miu Miu, Park Hyatt Kuala Lumpur, Prada and Versace, helping these brands enhance visibility in the competitive luxury market and at the same time, drive impactful engagement.
In addition, VoxEureka’s corporate practice has been strengthened with the return of Madelyn Gan, a pioneering team member who re-joins after gaining valuable experience in the tech industry with Forest Interactive. Alongside this, Joshua Lim and Benjamin Lee have been promoted to Senior Manager and Manager, respectively, further reinforcing the firm’s management bench strength.
Vertixal has strengthened its performance marketing teams with the appointments of Nadya Yusrina Putri and Khor Siew Boon as Account Directors. Both will report to Dashwini Ravi, Vertixal’s General Manager, and lend their expertise to support the agency’s fast-growing client roster and maintain its upward trajectory.
Nadya, a data-driven digital strategist, has held regional roles at Samsung Electronics SEAO and Cheil Worldwide, where she led customer experience initiatives and full-funnel omni-channel campaigns spanning social media to programmatic advertising.
Khor, an omnichannel marketing specialist, has led marketing strategies at Levi Strauss & Co., Hextar Technologies, and Domino’s Malaysia. With expertise in consumer engagement, performance media, data analysis and brand loyalty, she crafts high-impact, data-driven digital campaigns that maximise brand visibility and business returns.
Vertixal also promoted Ona Koo to Art Director for her creative prowess and penchant for leadership since joining as Senior Graphic Designer in 2021. Koo has been instrumental in shaping the success of our digital clients, including the award-winning Anchor Food Professionals, PUMA, and First Pride.
With a combined team of 70 consultants, the group is poised to build on its 2024 commercial success, driven by new and expanded business with leading brands such as L’Oréal, Kotex, AEON Bank, PUMA, Skyline Luge, Zurich, University of Nottingham Malaysia, and Moomoo.
Jonathan Tan, Managing Director of VoxEureka, attributes this success to its selective hiring of proven talents. “VoxEureka has been built on the calibre of consultants who uphold impeccable servicing standards. We welcome these new leaders, whose expertise and vision will inject fresh impetus into our sails for 2025,” he said.
“As the communications and marketing landscape continues to evolve dynamically, diversity in skill sets and perspectives is critical. The stronger and more versatile our team, the better equipped we are to navigate complexities, seize opportunities, and deliver impactful outcomes for our clients,” he added.
These appointments also reaffirm VoxEureka’s and Vertixal’s commitment to fostering a culture of mentorship and professional development, ensuring that their next generation of talent continues to thrive under the guidance of industry veterans.
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