Multi-award winning independent communications agency, W Communications Singapore, has further boosted its banking and finance portfolio through its latest appointment by leading online brokerage firm, Tiger Brokers, for a multi-market scope across Singapore and Asia Pacific.
This partnership comes timely as the region’s financial sector sees an increased demand for digitalisation and accessibility. W Communications will focus on driving awareness for Tiger Brokers, fostering greater trust, and amplifying the brokerage’s mission to make trading and investing more accessible to a broader audience, as it stands out from competition.
Tiger Brokers is at the forefront of technological innovation in the finance industry. The company has earned accolades such as the #1 in WealthTech on Fortune’s Asia Fintech Innovators of 2024 List and the Best Retail Broker Award (2023) by the Securities Investors Association Singapore.
Following a competitive pitch, W Communications will now be working with Tiger Brokers to ensure a refined approach across both of its key markets, to elevate the brand’s story while highlighting its platform offerings and industry expertise.
The remit will see W Communications further propel the brokerage’s key narratives in order to increase its share of voice, while engaging its primary target audiences of retail investors, high net worth individuals and financial intermediaries.
Kenneth Chew, Corporate Lead, W Communications, said, “By operating in the region’s highly competitive financial hub, staying at the forefront of industry innovation is no longer just an advantage – it is a necessity. With this partnership, we aim to solidify Tiger Broker’s leadership position through impactful content and campaigns. Our team’s experience in the financial sector provides us with a deep understanding of market dynamics and movements, which enables us to effectively convey Tiger Broker’s key messages through a comprehensive approach that integrates technical market insights with strategic branding initiatives.”
Adding to the partnership, Shelton Chang, PR Manager, Tiger Brokers said, “Engaging with investors today will require an innovative communication strategy for robust storytelling. Our partnership with W Communications highlights our commitment to staying ahead of the industry curve when it comes to effectively conveying our value proposition to clients, in line with our business objectives.”
W Communications’ Singapore office has made a series of strategic hires, fortifying its corporate team with advanced integrated communications and reputation management expertise. In addition, alongside the agency’s China servicing team based out of Shanghai and W Communications’ footprint in the Asia-Pacific region, this new client win is a testament to the agency’s capability and dedication to delivering meaningful work for its ever-growing portfolio of multinational organisations.
From market commentaries, research, and data-driven stories to business profiling and more, the team has collaborated with a diverse range of clients to go beyond traditional communications in order to drive towards its clients’ commercial objectives.
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