Mumbai, 18th December 2024: Premium Japanese lingerie brand, Wacoal has unveiled its largest flagship store in India at the iconic Phoenix Palladium in Mumbai. The launch event was graced by renowned actress Ms. Mouni Roy, alongside Ms. Pooja Merani, COO and Mr. Hirokuni Nagamori, CEO of Wacoal India. This marks a significant milestone in Wacoal’s continued expansion in India, bringing the brand closer to its customers with a premium shopping experience.
Spanning a spacious area, the flagship store at Phoenix Palladium offers an extensive selection of Wacoal’s premium intimate wear. From everyday essentials to luxury lingerie, the store showcases the brand’s dedication to combining comfort, elegance, and the perfect fit. It serves as a testament to Wacoal’s philosophy of delivering intimate wear that caters to the diverse needs of women while maintaining the highest quality standards.
Highlighting the brand’s growth and commitment to quality, Ms. Pooja Merani, COO of Wacoal India, remarked, “Wacoal has always been committed to providing exceptional quality and a perfect fit for women. Our new concept flagship store represents our dedication to delivering a unique premium shopping experience that is not only about our products but also about understanding each woman’s individual needs. We are delighted to continue expanding with more stores planned across India as well as strengthening our presence in multi-brand outlets and e-commerce platforms.”
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Actress Mouni Roy, who graced the occasion as the Chief Guest, expressed her excitement, “It’s a pleasure to be part of Wacoal’s journey in India. This store beautifully reflects what Wacoal stands for: comfort, confidence, and luxury. I’m sure this store will become a go-to destination for women in Mumbai to discover lingerie that fits their unique needs, style, and personality.
As someone who has always championed body positivity, I’m thrilled to see Wacoal embrace and celebrate diverse body types, empowering women to feel confident and beautiful in their own skin. I’m also excited to see the brand’s upcoming launches and how they continue to redefine lingerie for modern women.”
Talking about the new store launch, Mr. Hirokuni Nagamori, CEO of Wacoal India shared “We are thrilled to open our largest flagship store in Mumbai. This store represents our commitment to offering Indian women premium lingerie while offering a great fit, comfort and exemplary service synonymous with Wacoal Internationally. Our extensive range of products are a blend of unique design and creativity, coupled with innovation and quality.
The flagship store’s launch signals Wacoal’s significant investment in the Indian market, with plans to establish a robust presence through multi-channel retail including specialized stores, multi-brand outlets, and a stronghold on the e-commerce platforms.
This milestone represents more than a retail expansion, it’s a statement of Wacoal’s commitment to revolutionizing intimate wear retail in India, blending Japanese precision with local market insights.
About Wacoal India
Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal began to launch its brand in Asian countries in the 1970s, in America in 1985, in Europe in 1990 and eventually opened doors of its first store in India in December 2015. The brand focuses on delivering beautiful, high-quality lingerie that fits just right, with an extensive product range, including bras, panties, shapewear, and sleepwear, designed for superior comfort, support, and style.
They believe strongly in the importance of good fit and have an in-house trained group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.
The brand has established a strong retail presence with 18 Exclusive Brand Outlets (EBOs) and over 40 Large Format Stores (LFS) across major cities like Mumbai, Delhi NCR, Bangalore, Kolkata, and Chennai. They also have a presence in over 80 Multi Brand Outlets (MBO) stores across 20 cities in India. Additionally, Wacoal has a strong online presence through its website and other major e-commerce platforms. Wacoal continues to expand its footprint, ensuring Indian women have easy access to premium lingerie that delivers comfort and style.
