5 Brands That Are Successfully Leveraging AI for Marketing
Some of the world’s most successful brands have already been using AI for several years and are reaping the rewards in terms of profits, brand reputation, and visibility.
Amazon
One of the first companies to pioneer personalized shopping recommendations, and over the years its algorithms have become increasingly sophisticated.
Starbucks
Personalization has always been a key part of the customer experience at Starbucks, with the ability to customize drinks for your individual taste.
Alibaba
It opened its first “FashionAI” store earlier this year, the store aims to streamline the fashion retail experience for customers
Nike
It’s also a company known for innovation in marketing; they are now combining the two to deliver personalized customer experiences and improve their product offering.
BMW
BMW is truly embracing the technology and using it at the heart of its manufacturing processes and overall marketing plan